Dallas, TX (PRWEB) August 4, 2010
Round two, and one of the most heated consumer product battles of this decade is in full swing, with 'haymaker' punches and strong defensive moves. The war of the facial wrinkle relaxers--Botox ® Cosmetic by Allergan, and Dysport ® marketed by Medicis--began with newcomer Dysport ® entering the ring ready to rumble--vying for a segment of the U.S. aesthetics industry created by Allergan's wonder-toxin Botox ®. Against the backdrop of the recent U.S. economy, Botox® sales have remained strong even while medical consumers postponed more costly cosmetic surgical options--perhaps not wishing to show how concerned they were about the state of their dwindling 401ks. Both parent companies, Allergan and Medicis are now fairly matched with comparable neurotoxins and hyaluronic acid dermal filler families. Lined up across from one another--Allergan's Botox ® and Juvederm ® on one side, Medicis' Dysport ® and Restylane ®/Perlane ® on the other--the stage could very well be set for the opening act of 'West Side Story'.
Botox ®, thus far, has maintained a defensive stance, shoring up their consumer base by combining thousands of individual physician loyalty campaigns into one gargantuan marketing database to pour into their new 'Botox ® Brilliant Distinctions ™' program. Botox ® Brilliant Distinctions™ incorporates a rewards point system that is transferable between its various beauty products, giving program members flexibility to reallocate points from other Allergan products (such as Juvederm®) toward the Allergan products/treatments of their choice through their local medical spa or aesthetic physician. In contrast to Allergan, Medicis has chosen more of an 'in your face' approach, carrying the fight directly to Allergan's doorstep with 'The Dysport ® 'Love it or Leave it Challenge'--designed to test the core loyalty of the same American beauty consumers who made Botox ® a household word. Cosmetic consumers are invited to first try Dysport ® and register to receive a $75 rebate check. Participants then vote whether they 'love it' (Dysport ®) or would rather opt to 'leave it'. They can purchase their next wrinkle treatment 90 days or so later with their choice of Dysport ® or Botox ®, and can register to receive a second $75 rebate, regardless of which wrinkle relaxing product they preferred. Jeffrey Adelglass, M.D., F.A.C.S., Medical and Surgical Director for SKINTASTIC Medical and Surgical Rejuvenation Centers in Plano, Texas and Uptown Dallas, Texas, comments on the state of the wrinkle war taking place in his own aesthetic medical practice, "My patients are taking the fullest advantage of these trial offers and rebates, and are indeed trying both neurotoxins--some are switching over to Dysport ®, but many are staying with the Botox ® they know. There are distinct benefits to each of the treatments; they do behave slightly differently. What's great is that our patients are then able to use these savings toward their other 'wish-list' image-correcting treatments at SKINTASTIC like laser body sculpting, face lifts, dermal fillers and fractional skin resurfacing". Dr. Adelglass warns that caution should never be thrown to the wind when choosing an aesthetic treatment provider. "Before taking the 'challenge', consumers should verify that their cosmetic injector is a licensed medical professional with plenty of experience administering both Botox ® and Dysport ®. I highly suggest researching the doctor's neurotoxin experience level with Allergan or Medicis directly, before ever visiting their office." D/FW area Botox Brilliant Distinctions™ members or Dysport ® Challenge participants: Dr. Adelglass has enhanced the Dysport ® Challenge for his patients by offering an additional $100 off of Restylane ® (by Medicis) or Juvederm ® (by Allergan) treatments at his SKINTASTIC medical spas--on top of Brilliant Distinctions loyalty program savings and 'Love it or Leave it' rebates. To receive a printable copy of that offer by email, visit: http://www.skincentives.com. For information about this press release, contact: SKINTASTIC Medical and Surgical Rejuvenation Centers Director of Communications Pamela Fox, at 972-620-3223, ext. 130.Dallas Uptown and Plano,