Visitors to the Rose Bowl Stadium Can Now Quench Their Game Day Thirst with Sparkletts(R) Bottled Water

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Sparkletts(R) and the Rose Bowl Stadium Are Working Together to Provide Refreshing Bottled Water Products to Football Fans

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Its history and business philosophy closely mirror our own, and we look forward to a positive, collaborative partnership lasting well into the future.

Sparkletts®, a DS Waters brand, has entered into an agreement with the Rose Bowl Stadium in Pasadena, CA to provide its bottled water products to football fans and stadium visitors over the next three years. Beginning on January 01, 2009 and running through January 01, 2011, Sparkletts has the rights to sell its half-liter and one-liter bottled water products at concession stands during all games and events at the Rose Bowl Stadium.

"Sparkletts is excited to join forces with the Rose Bowl Stadium," said Mark Chavarria, Sales and Marketing Manager of Sparkletts. "Its history and business philosophy closely mirror our own, and we look forward to a positive, collaborative partnership lasting well into the future."

In addition, Sparkletts acquired the rights to serve its bottled water products at the Brookside Golf Course, which is adjacent to the stadium. With a number of community-wide events coming up on the stadium's calendar, including the annual Fourth of July Celebration, numerous UCLA Bruins games, and the monthly R. G. Canning Flea Market, Sparkletts' first year of participation with the Rose Bowl is sure to be a success for fans and visitors alike. For more information on Sparkletts' bottled water products or for information on home or office delivery, please visit

About Sparkletts:
Sparkletts was founded in Los Angeles, California, in 1925. Since then, the brand has held the distinction of being one of the country's finest providers of pure, refreshing bottled water. Sparkletts is also the official bottled water of many well-known theme parks and attractions across Southern California.

About DS Waters:
Created in 2003, DS Waters is the producer and distributor of home, office, and retail bottled water products across the United States under the brand names Alhambra®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Nursery® Water, Sierra Springs® and Sparkletts®, and Roast2Coast®, a coffee delivery service. The company, headquartered in Atlanta, Georgia, is the U.S. leader in home and office water delivery, focusing on five gallon, one gallon, and single serve bottled water products. Water is bottled at 26 manufacturing facilities and then delivered to millions of homes and offices, as well as retail establishments across the country. DS Waters employs approximately 4,700 Associates in 40 states. Visit or for more information.


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Joseph Silva
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