Brand Connections Demonstrates How Airlines Can Monetize In-Cabin Assets at AERO Marketing and Media Company Brings Unique Assets to Aero Conference for First Time

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At the Aircraft Interiors Expo in Hamburg, Germany, Brand Connections will show airlines how to leverage tray tables, aero-panels and other in-cabin assets to generate ancillary revenue without passing on costs to customers. The company produces turn-key custom advertising programs, matching brands with such airlines as US Airways and Ryanair.

Tray table advertising drives ancillary revenue for airlines.

"Our airlines have seen as much as an 80% increase in their onboard sales when they have utilized our onboard media network for their own advertising,” says Sherry Orel, Chief Executive Officer, Brand Connections.

Brand Connections, a leading marketing and media company, will attend the Aircraft Interiors Expo in Hamburg for the first time to demonstrate how airlines can leverage in-cabin assets to generate ancillary revenue. Brand Connections will showcase its custom platforms that utilize aero-panels (on overhead bins) and tray tables with antimicrobial covering for monetization, without passing the costs on to travelers or airlines.

Brand Connections provides an in-flight media network through which it sells and places both airline and third-party partner advertisements that reach busy travelers when they are both captive and primed for engagement. With travelers in flight for hours at a time, airlines and advertisers have ample opportunity to engage consumers with creative campaign materials. Brand Connections will share its innovative in-cabin media network with airlines in attendance at the show, demonstrating how airlines can maximize profits and increase their ROI.

US Airways, United and Ryanair are among the airlines that have leveraged Brand Connections' turn-key solution to drive revenues with minimal back-end. Among the company's offerings are Tray Tables (patented technology), which position eye-catching, relevant content right where travelers spend most of their time. In addition to Tray Tables, Brand Connections' custom advertising platform includes aero-panels on overhead bins in which advertisers can place branded content. While these media platforms make selling advertising space to other companies simple, airlines can also use the space to drive immediate sales, promoting such extras as sky cart products and food and beverage services or supporting key airline partnerships such as car rental, hotel, telecom and credit cards.

“Our airline partners trust us to integrate advertising seamlessly into the onboard experience so airlines can benefit, while delivering their customers content and information they appreciate. Our airlines have seen as much as an 80% increase in their onboard sales when they have utilized our onboard media network for their own advertising,” says Sherry Orel, Chief Executive Officer, Brand Connections.

The Brand Connections Sky Media team takes care of every aspect for airlines, from selling and installation to market research. At campaign end, the team removes the ads from the tray table, with no harm to the tray. There is no maintenance required during the campaigns.

Headquartered in New York, with offices in Boston, Chicago, Denver, Vail, Orlando, London, and Dublin, and with sales teams in 13 European markets, Brand Connections is poised to expand its airline partnerships throughout Europe.

For more information, please stop by the Brand Connections booth (Hall B1, Booth 1E6), for a free consultation or email Billie Christie at bchristie(at)brandconnections(dot)com.

ABOUT: Brand Connections ( is an independent global media and marketing company that specializes in Making Marketing Easier for Marketers™. We reach consumers when they pursue their lifestyle passions, motivating them to engage and share brand experiences. We provide tailored solutions that link critical marketing disciplines to help marketers connect the dots to deliver a better business outcome.

Starting with our client’s business objectives, we use our insights-based approach to develop strategic recommendations that reach the targeted consumer with a multi-channel solution, seamlessly integrating disciplines from out-of-home, digital, mobile, social, promotion, sponsorship, experiential, CRM and retail activation. Our turn-key services, from strategy through execution, have connected hundreds of Fortune 500 and Challenger Brands with more than two billion consumers. Connecting with consumer passion drives engagement, trial and loyalty, delivering superior results.

Brand Connections is majority owned by Veronis Suhler Stevenson (VSS), a leading media and communications private equity firm. Brand Connections is headquartered in New York, with offices in Chicago, Boston, Denver/Vail, Dallas, Orlando, London and Dublin, and with sales teams in 13 European markets.

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