Brewco Marketing Group Partners with Pilot Pen to Make Mistakes a Thing of the Past
Central City, KY (PRWEB) July 16, 2013 -- Brewco Marketing Group, an industry leader in experiential marketing, is proud to announce that it has partnered with Pilot Corporation of America (Pilot Pen) for their first ever mobile tour to introduce the new retractable, smooth writing and completely erasable FriXion Clicker gel ink pen.
The FriXion Mobile Tour will bring Pilot Pen’s revolutionary erasable gel ink pen directly to consumers at over 100 Walmart and Office Depot locations across the United States from July 9 to October 1 and allow them to experience firsthand the freedom to write smoothly, erase completely and re-write as many times as needed. At each local event, participants are encouraged to create custom postcards that include their ‘mistake-free’ written words and photos taken in the FriXion photo booth and then send their postcards off in the ‘Pilot Post’ mailbox located on-site for delivery via U.S. Postal Service.
"We are very excited to be a part of Pilot Pen’s first mobile tour and the launch of the revolutionary FriXion Clicker," says Shane Kennedy, President of Brewco Marketing Group. "I believe this tour will have a dramatic effect on how many students will include the FriXion Clicker on their back to school shopping list."
"The FriXion Clicker erasable gel ink pen is a breakthrough product. We want consumers to try it out for themselves on the FriXion ‘On the Road to Mistake-Free Writing’ Mobile Tour and see how smoothly it writes and how cleanly it erases, with no smudges or tears to the paper," said Ariann Langsam, Director of Consumer Marketing and Market Research for Pilot Pen. "This is a very exciting time for Pilot – embarking on our first national mobile tour and getting first hand reactions to our innovative, one-of-a-kind FriXion Clicker erasable gel ink pen from our consumers."
To learn more about how Brewco Marketing Group can help elevate your brand, please visit http://www.brewco.com.
About Brewco Marketing Group
Brewco Marketing Group is an industry leader in experiential marketing, specializing in mobile tours, event marketing and product sampling. BMG creates unique and memorable brand experiences by bringing products to target audiences and engaging them where they live, work and play through customized marketing campaigns that deliver results to the bottom line. For more information visit http://www.brewco.com. ;
About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Widely acknowledged as innovators, Pilot was first to introduce Americans to fine-point writing and currently maintains the top share position in the gel and rolling ball pen categories. Pilot’s product offering also includes the acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort grip that reduces writing fatigue; the G2, America’s No.1-selling gel ink pen, proven to last 2X longer than other brands; as well as the notable Precise V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art 305,000 square foot facility in Jacksonville, FL. Its parent company is the oldest and largest manufacturer of writing instruments in Japan. For more visit http://www.pilotpen.us.
Jillian Wagner, [email protected], 312-925-5415, [email protected]
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