Five Ways to Build Brand Awareness with Videos

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McElroy Films' experts weigh in on how to use search engine optimization to build brand awareness with videos.

5 Ways to Build Brand Awareness with Videos
In order for videos to be successful, they need to have quality, professional content.

Videos are an effective way to build brand awareness and increase website traffic and conversions. But, what happens if someone creates an engaging video and no one sees it? If the target audience doesn’t see the video online, it will not be an effective tool for building brand awareness.

By optimizing videos, companies can make sure their videos reach the intended audience. Here are five tips to build brand awareness with videos by using search engine optimization:

1.    Content is King

“Content is King” is a phrase often used by online marketers when referring to text content for websites. But, it is also true for video. In order for videos to be successful, they need to have quality, professional content. It’s important to use a company that specializes in video production services to create a video that works with the company’s existing internet marketing strategy.

2. Use Powerful Keywords

The most powerful key words and phrases are simple. By using keywords and phrases that the target demographic would be searching for, businesses can make sure videos are seen by the intended audience. Think about key phrases that the average person in your target demographic would use when searching and avoid complicated industry jargon and phrases.

These keywords and phrases are powerful SEO tools and can be used in titles, descriptions and tags.

3.    Link Back to Relevant Content

In the description of the video, companies should link to other relevant content on their website. By linking back to other resources, companies can establish themselves as an expert in their field.

4.    Encourage People to Embed the Videos

By offering various options for embedding videos, people will be able to share them quickly and easily. They can embed videos on their website or blog, and share them using social media. Incoming links from other websites are called backlinks and they are a powerful way to increase search engine rankings and build brand awareness.

5.    Spread the Word

Share the videos as much as possible. Businesses should use social media and their website to spread the word about new videos. Including a link to the video in newsletters and emails can help build brand awareness and increase views. By sharing videos with as many people as possible, companies can build hype around videos and increase the chances their target audience views the videos.


McElroy Films LLC is an award-winning producer of high definition video for corporate, educational, non-profit, wedding, music video, and independent film use. Serving the Massachusetts and New England area, McElroy Films’ mission is to keep high definition video affordable without sacrificing quality. McElroy Films has assisted organizations throughout the Boston area increase their revenues and awareness by drawing in new clients and educating existing ones with concise, effective videos for the web and broadcast.

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Benjamin J. McElroy
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