GetApp.com is uniquely positioned to take an important position as a global online marketing channel for the ever-growing numbers of business application developers and as a discovery engine for buyers.
Barcelona, Spain and Boston, Massachusetts (PRWEB) October 06, 2011
GetApp.com, the fastest growing independent online marketplace for cloud-based business applications, announced today that it is has secured $1.1 million in funding from Nauta Capital (Nauta). Nauta has invested in GetApp.com from its recently launched $150M Nauta III fund.
This funding will allow GetApp.com to further establish its online channel leadership position in the lucrative, multi-billion dollar Software- as- a- Service (SaaS) marketplace. GetApp.com, which was launched in 2010 to help small-to-mid-sized businesses (SMBs) discover affordable cloud-based applications, has been able to on-board over 1500 SaaS vendors as well as increase its reach to over 60,000 businesses per month since its launch.
Carles Ferrer, General Partner at Nauta Capital says, “GetApp.com is uniquely positioned to take an important position as a global online marketing channel for the ever-growing numbers of business application developers.”
GetApp.com focuses specifically on cloud-based application software to help SMBs manage their businesses in the following areas: customer relationship management (CRM), employee and client collaboration, marketing automation, customer support, project management, human resources, accounting and business intelligence.
“Businesses are increasingly adopting web-based applications to replace or complement existing software to reduce their costs, improve their productivity and ultimately grow their bottom line,” said Christophe Primault, GetApp.com’s co-founder and CEO said. “We believe this is a trend that will continue grow and as such, we are delighted to welcome Nauta Capital into the GetApp.com fold to help us grow and expand our services. “
“Selecting the right partner is crucial to our future and Nauta Capital brings a powerful combination of sector expertise and industry contacts. This investment is a testament to their belief in our ability to become the site of choice for SMBs to discover apps and for SaaS vendors to sell online” said Manuel Jaffrin the other co-founder.
Part of GetApp.com’s goal is to provide SMBs with a meta-marketplace that is independent of any product or service. When businesses use GetApp.com, they will find an application recommendation engine matching applications with their needs, evaluations drafted by professional journalists, user reviews, analytical white papers, software comparisons as well as information on how the solutions can integrate with each other. Monthly features including an update on the most popular business applications in the marketplace are also available to help educate SMBs.
"GetApp.com helped put AnswerBase's web-based Q&A solution in front of thousands of sites owners who were looking for productivity applications," said James Arnold, CEO at Lumin Creative, a GetApp.com client. "As such, our product was front and center at the exact moment when customers were looking to buy. GetApp.com has been a great marketing channel that has provided a steady source of qualified leads. In addition, GetApp.com has helped us reap great ROI."
GetApp.com is a free online self-service marketplace to help small to mid-sized businesses (SMBs) easily discover and choose the right business applications for their business. They are supported in their discovery with a recommendation tool, independent product reviews, peer analysis, white papers and more to help evaluate the right solutions.
In addition GetApp.com serves as a global online marketing channel for the ever-growing numbers of business application developers.
Headquartered in Barcelona Spain, GetApp.com operates primarely in North America and the U.K. and is privately owned and backed by Nauta Capital.
GetApp.com regualrly shares news and insight on business applications via Twitter and FaceBook
About Nauta Capital
Nauta Capital manages three funds and has offices in Barcelona, Spain and Boston, Massachusetts. Nauta recently launched its third fund, Nauta III, and has a total of €230M under management. Nauta invests from $1M to $10M per company, mainly in three technology verticals: wireless, enterprise SW/ Security, and ecommerce/internet. Nauta targets companies for investment in very early stage (Seed Capital) up to more advanced stages of development (Series A and B). Nauta actively invests in Western Europe and the US.