butter LONDON™ Launches Spring Collection Featuring New Tinted Lip Treatments in Their Highly Favored Plush Rush™ Category

Share Article

butter LONDON™, the prestige colour cosmetics and nail lacquer brand, is expanding their cult-favorite Plush Rush™ collection with the launch of four lip treatments that are uniquely formulated with captivating colour and hydrating texture that adds a touch of glamour to each day.

“Plush Rush is a brilliant collection that marries the colours we all love with buttery-smooth formulas that makeup lovers will adore,” said Julie Campbell, General Manager of butter LONDON.

butter LONDON™, the prestige colour cosmetics and nail lacquer brand, is expanding their cult-favorite Plush Rush™ collection with the launch of four lip treatments that are uniquely formulated with captivating colour and hydrating texture that adds a touch of glamour to each day. These Plush Rush™ Tinted Lip Treatments join a tightly-knit collection of products that deliver stay-true colour in irresistible, cruelty-free formulas for Feel Good Beauty® you can trust!

“Plush Rush is a brilliant collection that marries the colours we all love with buttery-smooth formulas that makeup lovers will adore,” said Julie Campbell, General Manager of butter LONDON. “We often refer to this collection as a rush of happiness and these new additions are no exceptions with vibrant colours that pair perfectly across all skin tones.”
If you’re looking to coat lips with a sheer tint of plush colour, while delivering instant hydration and nourishment to the lips, these new treatments are perfect for you.

Plush Rush™ Tinted Lip Treatment (4 SKU’s, $19 each)
Pucker up! This creamy lip treatment coats lips in your choice of sultry, natural colour that’s simply indulgent. The luxurious lip balm features a unique outer layer that’s formulated with a blend of Shea and Murumuru Seed Butter that double down on delivering a rush of plumping hydration for smoother fuller lips, while the center layer melts into your lips with a soothing effect that’s oh-so pampering. This innovative cushion texture treatment comes in four, alluring shades:

  •     Double Date—rosy pink
  •     Double Up—berry
  •     Double Play—cool mauve
  •     Double Down—warm brick red

These treatments are infused with a luxe champagne scent and Phyto-Endorphin Complex that is uniquely formulated to help brighten your day with a blissful rush. Enjoy the mood-boosting effect and convenient component that seals shut for no-mess application wherever you go. The cruelty-free formula has a plumping complex for firmer, fuller, more moisturized lips for an everyday treat your lips deserve.

These ultra-luxurious Plush Rush™ additions are available now on butterlondon.com and coming soon to ULTA, ULTA.com and Amazon.com.

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 8-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you feeling happy and looking polished...for Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kaitlyn Cook
Visit website