FranklinCovey Products and Buttoned Up Join Forces to Offer Organizing Products That Help People Plan, Prioritize, Organize and Delegate : Organize and Save Time, Save Money and Reduce Stress in Today's Economic Downturn

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FranklinCovey Products and Buttoned Up announced today they have joined forces to offer organizing products that help people plan, prioritize, organize and delegate to save time, save money and reduce stress, even in today’s economic downturn.

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FranklinCovey is always looking for the products, tools and partners that enable our customers to achieve everyday greatness. The insights and innovation Buttoned Up brings to their products help our customers achieve the organization that brings greater effectiveness and peace of mind in their lives

FranklinCovey Products will add the complete line of Buttoned Up products to their product offerings, bringing the unique point of view and organizational expertise of the Buttoned Up team to the company's millions of customers. With its 70 plus retail stores, FranklinCovey Products will offer the most extensive Buttoned Up product line of any retailer.

With the official announcement this week that the country is in a recession, people are looking for ways to assert greater control over their resources, including their time and money. Becoming more organized is beneficial.

"Buttoned Up products help you to better plan, prioritize, organize and delegate. As a result, you are better able to save time and save money. Ultimately, these organizing products will help you to reduce stress, which is something so many people are faced with in this economy," said Buttoned Up co-founder, Alicia Rockmore.

"Each Buttoned Up product tackles a specific organizational task," said Jeff Anderson, Senior Vice President of Products for FranklinCovey Products. "Their best-selling product, Life.doc, helps you to better organize life's essentials from insurance and legal information to family finances and health care, guiding you through the process of capturing all critical information easily and quickly. The peace of mind that comes from knowing your critical information is at your fingertips gives you more mental energy to focus on other issues that are important to you and your family."

FranklinCovey Products will offer more than 40 different Buttoned Up products, including their most popular:

Valuables.doc – keep track of your valuables Pocket.doc – take all your critical information with you on the go Life.doc – organize life's essentials Collision.kit – ensure you're fully prepared Fitness.doc – stay focused and on track Receipt.catcher – wrangle receipts at home and in your car File.starter – set up a top-notch filing system in a snap. Other Buttoned Up products address the issues of "life essentials" like home and valuables organization. Others focus on helping you to better plan, prioritize and delegate to help you manage everyday life with to-do lists, school organizers, receipt catchers and babysitter information.

The Collision.kit lessens the trauma of an unfortunate accident, especially when you are shaken and upset, by helping you capture critical data before you leave the scene of the accident without that important information.

"It was an ideal fit for Buttoned Up and FranklinCovey to work together," said Sarah Merz, CEO of FranklinCovey Products. "We each offer a unique perspective on planning and organization that helps people make their lives easier and simpler, leaving time for the things that matter most to them."

Merz adds that in today's economy where businesses small and large are struggling, the two companies joining forces in their product development and marketing efforts is smart business.

"Small businesses tend to be much more nimble. And when you combine Buttoned Up, with their superb product development ideas and credibility with consumers, with the operational and channel expertise of FranklinCovey Products, you create a win-win for both companies," said Merz.

"FranklinCovey's approach to planning and organization gives you more clarity as to what really matters most in your life and provides you with the ability to work on a daily basis towards achieving your most important goals. Their approach integrates perfectly with the underlying philosophy behind our products. Together, we'll help you accomplish more by showing you how to successfully plan, prioritize, organize and delegate," said Alicia Rockmore, Queen Bee, Buttoned Up Inc.

"FranklinCovey is always looking for the products, tools and partners that enable our customers to achieve everyday greatness. The insights and innovation Buttoned Up brings to their products help our customers achieve the organization that brings greater effectiveness and peace of mind in their lives," says Jeff Anderson, FranklinCovey Products Senior Vice President of Products.

About FranklinCovey Products

FranklinCovey Products ( helps individuals and organizations worldwide achieve greater productivity, effectiveness and success. Some of the Company's best-known consumer products include the popular FranklinCovey Planning System™, PlanPlus Planning Software™, PlanPlus Online™, as well as a line of binders, business cases, totes, and other productivity and organizational tools and accessories. FranklinCovey Products are sold in more 15,000 retail outlets across North America including 70 FranklinCovey stores. Globally, FranklinCovey Products are sold throughout Europe, Asia, Australia and the Middle East.

About Buttoned Up

Three sisters and a best friend co-founded Buttoned Up, Inc. ( in May 2004 to provide solutions for busy women who are stretched and stressed – living the "just in time lifestyle." The mission of Buttoned Up is to help people get more done by showing them how to successfully organize less. Buttoned Up has a line of over 40 simple, straightforward products that keep you focused on what's important and make it easier to enlist the help of others. Each product functions like a friendly organizational guide, not a rigid drill sergeant, helping you figure out how to get the basics organized so you can spend more time living.

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Kent Frogley
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