JustParts Makes it Easier To Buy Auto Parts

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JustParts.com, the only online parts marketplace of its kind, announces the launch of its newest search platform to make it easier for shoppers to buy auto parts from hundreds of stores all in one place.

Our goal is to offer shoppers the convenience of searching for auto parts and accessories from one destination.

Online shopping for car and truck parts is becoming increasingly popular and more consumers are turning to the web when buying auto parts. In response to the online demand, more auto parts stores are using the internet to sell their products making it harder for the buyer to make a purchase decision because of the vast selection of millions of auto parts across hundreds and sometimes thousands of different stores.

Recognizing the challenges buyers face when searching for auto parts, JustParts.com is announcing the launch of its advanced search platform with capabilities that can allow shoppers to browse through millions of parts while comparing prices across hundreds of different auto parts stores. This unique shopping experience uses a hybrid design combining both a ‘Marketplace’ where users can sell their parts on JustParts.com and a ‘Parts Shopping Network’ which searches hundreds of parts stores across the internet.

As the name suggests, JustParts is focused specifically on auto parts which can often be one of the more difficult items to search for online. Parts from one vehicle can sometimes fit on others making it challenging for buyers to find the right part, for the right application at the right price. JustParts intends to improve the parts buying experience. “We’re continually improving our search engine to make it easier for buyers to find what they’re looking for,” says CEO Michael Racco. The search engine is faster and smarter than its previous version. The way the search finds and ranks part listings is changed completely to ensure more accurate and relevant search results – which is very challenging because of the wide range of different formats and information provided by sellers and merchants. Buyers have access to powerful filters and have the ability to narrow their searches down to a specific part type while comparing different store prices. Sellers will also enjoy the new search ability to extract more ‘parts compatibility’ details from their parts listings for better product exposure.

With a Merchant Platform slated to launch in December, JustParts will boost their selection of auto parts and expand its network of stores and retailers. “Our goal is to offer shoppers the convenience of searching for auto parts and accessories from one destination,” says Michael Racco.

Although the site has only been online for three years, it has established itself as the fastest growing online ‘parts only’ marketplace and one of the best places to buy and sell auto parts. Just recently, JustParts.com surpassed its goal of 3.7 million parts and anticipates pushing that number to 5 million by the end of March 2012.

In a few months JustParts.com will launch their newest search platform which promises to be the next generation in searching and aims to target an even larger audience with the integration of their new auto specific social network set to launch in early 2012.

About JustParts

Backed by a team of auto parts specialists, JustParts’ mission is to provide shoppers with the largest and best selection of new and used car and truck parts on the internet. The innovative search capabilities let shoppers easily browse through millions of products from hundreds of merchants and sellers around the world. You can also find JustParts on Facebook and Twitter.

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Michael Racco
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