Cathay Pacific's Marketing Campaign Throws the Spotlight on New Cabin Designs

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Cathay Pacific Airways introduces its new cabin designs. The campaign focuses on the main features of individual classes, assuring passengers that "your needs always come first"

Cathay Pacific new first class seat

Cathay Pacific Airways begins to tell the world about its new cabin designs that are taking the passenger inflight experience to new heights. An integrated marketing campaign has been launched in the Philippines to highlight the benefits offered by the innovative designs which, uniquely, are being installed into all three classes of travel at the same time.

The campaign focuses on the main features of individual classes, assuring passengers that -- your needs always come first.

In the new-design First Class cabin, passengers can enjoy luxurious suites that guarantee the utmost level of comfort. Designed with exacting attention to detail, the interior maximises personal space, relaxation and convenience. Special panelling also ensures the new seats provide maximum comfort in every position.

Passengers in the new Business Class cabin can enjoy a fully flat bed with a one-button command that helps to truly redefine long-haul travel. The seat, which features enhanced privacy, can easily be adjusted to suit the needs of every passenger. The new "herringbone" seating configuration allows unrestricted aisle access from each seat.

In Economy Class, the new fixed and uniquely contoured design of the seat protects the personal space of passengers, allowing a passenger to recline without intruding on passengers seated behind. The exclusive LEAP Live Backā„¢ feature uses office chair technology to provide active support of the spine in all positions.

Across the new marketing campaign, the public is invited to enjoy a virtual tour at that goes into astonishing detail with the help of new technology called Papervision. As well as walking through the cabins, visitors can stop and enjoy all the features in each class, right down to watching movie trailers in the entertainment system that offers audio and visual on demand in all three cabins. Visitors can also take a virtual flight simulator ride, with real Cathay Pacific pilots at the controls and a choice of destinations in which to land.

The new Cathay Pacific cabin designs are being progressively introduced on its existing medium- and long-haul aircraft and will be fitted in all new additions to the passenger fleet. By 2012 the cabins will feature on a total of 86 aircraft.

About Cathay Pacific Airways
Cathay Pacific Airways is a leading Hong Kong-based airline offering scheduled passenger and cargo services to 120 destinations in Asia, North America, Australia, Europe and Africa, using a fleet of 117 wide-body aircraft. Cathay Pacific is a member of the Swire group and is a public company listed on the Hong Kong Stock Exchange. Dragonair is wholly owned subsidiary. Cathay Pacific also has a 60% stake in AHK Air Hong Kong Ltd, an all-cargo carrier operating regional express freight services. Cathay Pacific has made substantial investments to develop Hong Kong as one of the world's leading global transportation hubs. The airline is a founder member of the oneworld global alliance.

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Ms. Jan Agoncillo
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