Chapel Hill-Carrboro Chamber of Commerce Rebrands as The Chamber
Chapel Hill-Carrboro Chamber of Commerce Rebranded as The Chamber by Award Winning Branding Firm Rivers Agency
CHAPEL HILL, N.C., Feb. 15, 2019 /PRNewswire-PRWeb/ -- The Chapel Hill-Carrboro Chamber of Commerce has adopted a bold new brand identity that reflects the business group's warmth and strength, engaged and collaborative spirit, and passion for innovation and effectiveness.
As part of the updated identity, the group has adopted a new name --The Chamber -- and tagline -- For a Greater Chapel Hill-Carrboro. In addition, The Chamber has adopted a new logo mark that features a central blue circle surrounded by concentric C shapes in complementary colors. The mark is designed to represent The Chamber's deep roots in Chapel Hill, with work that radiates out to the greater community of Carrboro, Orange County, Chatham County and beyond. The three "Cs" also convey the group's core mission of building community, collaboration and connection.
"This new brand captures who we are as an organization and what we stand for, both in name and in look and feel," said Aaron Nelson, President and CEO of The Chamber. "We're excited to roll it out and position The Chamber as an inclusive and growth-oriented organization."
To develop the new brand identity, The Chamber worked in close partnership with Rivers Agency, a full-service integrated marketing firm based in Chapel Hill with world-class clients, including Fantastic Sams, Research Triangle Park (RTP), Capel Rugs and CREE Led. The process included more than a year of board retreats, membership surveys and discussions with key stakeholders, as well as consideration of more than two dozen creative concepts.
That discovery process informed the creation of the new brand, which includes three versions of a more contemporary logo, an updated color palette, and a new minimalist font that works well in both print and online formats all created by Rivers Agency.
The Chamber's board and staff introduced the new brand identity to more than 400 community leaders at the group's 76th annual meeting held on Feb. 1. Reagan Greene Pruitt, Immediate Past Chair of The Chamber and Vice President, Marketing & Community Engagement, Blue Cross and Blue Shield of North Carolina, led the presentation.
Rivers Agency is updating marketing collateral with The Chamber's new brand, including social media properties, email and ad templates, letterhead and business cards. These new assets provide The Chamber team with the foundation to carry the brand forward and implement it more broadly. To ensure the new brand is applied consistently, easy-to-use brand guidelines were developed and are available to The Chamber's partners.
For media inquiries, contact Rivers Agency:
[email protected]
919-932-9985
SOURCE Rivers Agency
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