China's one-child policy encourages parents to spend more on baby rearing.
San Francisco, CA (PRWEB) March 31, 2013
The Baby Product Retailer industry in China sells a wide range of products for babies from birth to three years old. Baby food and nutrition, clothing, toys, and healthcare products and other daily-use products are included in the industry. In the five years through 2013, industry revenue has been increasing strongly at an annualized rate of 15.5% to an estimated $52.6 billion in 2013, says IBISWorld.
China's family-planning policy makes the only child of the family more precious, which encourages parents to spend as much as they can on baby rearing. China's growing economy has also stimulated demand for baby products. Higher living standards have created a stable foundation for medium and high-end baby products, while faster-paced lifestyles have stimulated demand for products that offer convenience, says IBISWorld.
The top three retailers in the industry – Alibaba, Suning, and Goodbaby – account for 15.3% of industry revenue in 2013. IBISWorld expects the industry concentration level to increase gradually as well-established enterprises set up more sales outlets and expand their distribution networks. Also, the rising penetration level of e-commerce will grow the market share of online baby retailers such as Tmall and Redbaby. Lastly, as competition grows within the Baby Product Retailer industry, small or scattered retailers will merge with or be acquired by larger retailers.
For more information, visit IBISWorld’s Baby Product Retailers in China industry report page.
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IBISWorld Industry Report Key Topics
Baby product retailers sell products for babies from birth to three years old, including food, clothing, diapers, cots and toys. Products that specifically target pregnant women and new mothers are not included in the industry.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.