Newest and Important Factors to Consider For a Successful Chiropractic Business Revealed by a Marketing Expert, Nitin Chhoda

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In order to turn practice into profitable business this 2012, Chhoda explains the two important aspects of having a successful chiropractic business -- time and technology management. He also shares this information from his latest blog post.

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Most of the practitioners spend up to 85% of their time doing small tasks. When you spend that much time doing all these small tasks, you don’t own the business, the business owns you.

Nitin Chhoda, a recognized authority on marketing small and medium-sized businesses, is currently assisting practitioners in achieving greater earning potential when it comes to the success of dental offices, physical therapy clinics and chiropractic practices. He noted that the efficiency of time and technology management is essential. It offers solutions to help practice owners avoid sabotaging their own business.

Many chiropractors today spend their time performing small tasks such as making phone calls, returning email, and ordering supplies, instead of focusing alone in seeing and treating patients. These low-dollar value activities should be delegated to their office staff instead. “Most of the practitioners spend up to 85% of their time doing small tasks. When you spend that much time doing all these small tasks, you don’t own the business, the business owns you,” Chhoda said.

He added that chiropractors always have an option to use latest technological solution such as Clinical Contact, which automatically takes care of email contacts, social media and mobile marketing. It can also conduct chiropractic marketing campaigns, provide website sign-up pages for lead generation, and give patient appointment reminders. Chiropractic businesses will benefit through obtaining new patients and having more time to spend with them.

“Using the latest system equipment is the answer to become time and technology efficient, but many are intimidated by technology and don’t even realize that they need it,” said Chhoda. “Products like chiropractic newsletter represent just one of the many automated resources available to professionals to retain current patients and attract new ones.”

In order to develop a successful business that continually draws new patient for growth and expansion especially in today's economy, the management of time and system resources is very crucial. Chhoda’s solutions offer sophisticated means for keeping practices running smoothly and to help plan an exit strategy for retirement. Correct management of the time and technology insures that businesses survive and prosper.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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