Chicago, IL (PRWEB) December 08, 2014 -- Cision, a leading provider of cloud-based public relations and social software, today released its Top 50 Content Marketing Influencers on Twitter list. According to the Content Marketing Institute, “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.” It’s one of the most prevalent modern marketing and PR tactics used by brands today, with nine out of 10 organizations utilizing it, according to a Content Marketing Institute and MarketingProfs study.
With the vast majority of brands implementing content marketing, experts in the field are shaping strategies and driving tactics for millions of brands worldwide. This list outlines the 50 most influential content marketers on Twitter in the U.S. as identified by Cision’s “Influencer Search” tool. This real-time tool analyzes current conversations, keywords, hashtags and trending topics on Twitter to identify and rank individuals’ influence by topic.
Influencers featured on this list have diverse professional backgrounds and includes content marketers, public relations practitioners, entrepreneurs, marketers, freelancers and more. Their combined expertise has created best-selling books, highly-respected blogs and inspirational conference keynotes that help push the public relations industry forward.
“Content marketing is a foundational component of modern PR,” said Cision Chief Marketing Officer Mark Thabit. “With audiences suffering from an overwhelming amount of content fatigue, it’s those PR pros that do content marketing right who will stand out in 2015. This list allows practitioners to easily follow, learn from and engage with the leading content marketers today.”
The top 50 social media marketing influencers on Twitter (in alphabetical order) are:
- Jay Baer
- Bernie Borges
- Alina Bradford
- Michael Brenner
- David Burn
- Brian Clark
- Gini Dietrich
- Bryan Eisenberg
- Meryl K Evans
- Bob Geller
- Jeneba Jalloh Ghatt
- Alexis Grant
- Ally Greer
- Lin Grensing-Pophal
- Ann Handley
- Ryan Hanley
- Kathryn Hawkins
- John Haydon
- Kristi Hines
- John Jantsch
- Jeff Korhan
- Shelly Kramer
- Joe Lazauskas
- Rebecca Lieb
- Geoff Livingston
- Kari Lloyd
- Stephanie Losee
- Michelle Manafy
- Drew McLellan
- Tabitha Naylor
- Michael Neubarth
- Syed Noman Ali
- Lee Odden
- Steve Olenski
- Nancy Shonka Padberg
- Ryan Petersen
- Lisa Petrilli
- Joe Pulizzi
- Mark Ragan
- Francisco Rosales
- Barbara Rozgonyi
- Ruben Sanchez
- Mike Sansone
- Neal Schaffer
- Bill Slawski
- Ann Smarty
- Mari Smith
- Stanford Smith
- Denise Wakeman
- Peter Winick
To learn more about each content marketing influencer, read the full analysis here.
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About Cision
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China. For more information, visit http://www.cision.com or follow @Cision on Twitter.
Breeanna Straessle, Cision, http://www.cision.com, +1 301.479.3921, [email protected]
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