Media Alert: Microsoft’s Windows Azure GM to Deliver Keynote Address at UP 2010 Cloud Awards Finals in San Francisco

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UP 2010 Conference organizers provide update on full conference proceedings and schedule of events for Nov 15 - 19 hybrid event

UP 2010 Cloud Computing Conference

This is our Third Annual Cloud Computing Conference, now in hybrid mode - both Virtual and Physical (San Francisco, CA and Islandia, NY)

The UP 2010 Conference; slated for November 15 – 19 2010, is the world’s first truly hybrid-format event in Cloud Computing.

UP 2010 has received overwhelming interest, based on a world class line up of sponsors, speakers and exclusive cloud thought leadership, being showcased at this “unlike any other” event.

Everyone seriously involved with the Cloud Space, has been heavily associated with the UP 2010 conference – covering a full range of cloud enablers and end-users, including leading cloud providers, expert analysts, venture capitalists, world media, and crucially; senior level executives (CxOs) from public/private enterprises (cloud consumers).

UP 2010 Conference Schedule

Day 1: November 15 2010 - Live event in San Francisco (and broadcast virtually in HD);
Hosts the highly coveted and industry acclaimed - UP 2010 Cloud Awards (Sponsored by PwC); which features leading cloud providers including: BeyondCore, Backupify, Amazon Web Services, Freedom OSS, Certeon, CloudAdvantage, GoGrid, Marketo, CloudSwitch, Immunet, RackSpace, ServiceMesh, Confidela, Nimbula, Salesforce, Morph Labs, PureInbox, SAS, Storsimple, VMware, Pareto Networks and Zetta, who are all set to compete for honours at this “unlike any other before” recognition ceremony.

Breaking: Organizers today announced that Doug Hauger GM of Microsoft’s Windows Azure and UP 2010’s exclusive Diamond Partner, is all set to attend the in person event in San Francisco - to deliver a Headline Keynote address for the benefit of delegates in attendance, as well as those tuning in virtually around the globe.

Day 4: November 18 2010 - Live event in New York (and broadcast virtually in HD);
Breaking: Organizers today announced the exclusive lineup of speakers / sessions, for the East Coast live event taking place November 18 2010. Day features world class and expert speakers showcasing Cloud and ICT management best practices. Presenters include, Dr Don Ferguson - CTO at CA Technologies, Adam Famularo GM Cloud Computing CA Technologies, Joseph Crawford, Executive Director of IT Solutions at Verizon Business, and David Lemphers, Director Cloud Computing and SaaS, PwC, amongst many other leading lights in the Cloud Space.

Days 2, 3, 5: November 16, 17, 19 2010 - Virtual conference delivered real-time over the Internet
Featuring three jam-packed days of world class live and exclusive Cloud thought leadership brought right to the desks of virtual delegates tuning in to real time proceedings. Cloud Providers moving and shaking the industry who are all set to present include; Microsoft, PwC, CA Technologies, KPMG, Google, Verizon, Fabasoft, Spirent, Wipro, Forrester, Tier 1 Research, MWD Advisors, amongst many other heavyweights.

Breaking: Day 2 (November 16th) will also feature the overall UP 2010 Headline Keynote address, to be delivered by Dr Dave McClure associate administrator at the US General Services Administration.

UP 2010 sponsors, speakers and cloud award finalists, have expressed an interest in meeting with members of the media / analyst community during conference proceedings, to provide corporate / product updates and share real-time breaking news. Representatives from the Media / Analyst space wishing to attend and cover the event in-person or virtually, should contact event organizers via to obtain a complementary media pass (spaces are limited due to capacity).

To view the full UP 2010 conference Agenda visit;

How to Participate;
Inventories for both live physical events are almost at full capacity. Executives wishing to secure their place for this not-to-be missed event; participating physically, virtually, live or via on-demand play back; should now visit

About UP 2010 Cloud Awards

The UP 2010 – Cloud Awards – part of the UP 2010 Cloud Computing Conference – Produced by Cloudcor (and Sponsored by PwC), is an event which will showcase the leading technology innovators in cloud computing, providing a forum for business and technology leaders to learn more about how cloud computing can enable growth and innovation for companies across all industries. The UP 2010 Cloud Awards takes place on November 15th at the Hyatt Regency Hotel, Burlingame, California USA. Full details on the UP 2010 Cloud Awards can be located at
About UP 2010

UP 2010™ (15 - 19 November 2010), is the world's first truly "hybrid" cloud computing conference for business leaders, IT professionals and investors. UP 2010 is an affordable "hybrid" conference with both physical locations and full virtual deployment. The conference agenda can be viewed at Full details about UP 2010 can be viewed at


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Khazret Sapenov
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