We find that our customers want a healthy and great tasting beverage, but also appreciate our making it easy for them to make a perfect serving of tea - hot or cold.
(PRWEB) May 22, 2012
The Tea Spot has been awarded Best New Product in the Innovation Category from the World Tea Expo for their latest addition to the Steepware® line. The Steep & Go cold brew tea infuser is the winner of this year’s product award. Steep & Go was designed for the health conscious person on-the-go. This reverse infuser pairs with disposable water bottles and loose leaf teas to make fresh cold-brewed tea within just 10 minutes. The World Tea Expo is the largest Business-to-Business (B2B) event for the tea industry, attracting more than 4,500 attendees. This year's conference and trade show will take place June 1 – 3, 2012, at the Las Vegas, Nevada Convention Center.
Steep & Go was developed to provide health conscious consumers a fresh-brewed bottled tea alternative, free from sweeteners and preservatives. Ready-to-drink teas are a rapidly growing sector of the US tea market, while a growing number of consumers are looking to reduce their intake of sweet carbonated beverages. All shelf-stable bottled teas contain some form of preservative and most contain a substantial amount of sweetener; additionally, some bottled teas only contain trace amounts of actual tea. Steep & Go shifts the current paradigm, allowing people to make real, fresh brewed tea with fresh water in a water bottle. Initially developed under the name “Slim Steeper”, the Steep & Go bottle brewer is the first in a series of products The Tea Spot is designing specifically for cold brewed loose leaf tea. The company’s goal is to source loose leaf teas that infuse rapidly with reusable and disposable water bottles and tea infusers. This set of products will offer an on-the-go tea option free of preservatives, and packed with freshly infused antioxidants and vitamins.
The Tea Spot’s CEO, Maria Uspenski, stated: “Steep & Go is a convenient way to make fresh tea in a water bottle. We find that our customers want a healthy and great tasting beverage, but also appreciate our making it easy for them to make a perfect serving of tea - hot or cold. At The Tea Spot, we strive to make every new Steepware® product fit that requirement of making loose leaf tea more accessible. We’re looking forward to launching the Steep & Go at the upcoming World Tea Expo, and are extremely honored to be receiving the prestigious Best New Product award at the Expo for the second time.”
The Steep & Go cold brew tea infuser has a hands-free sports cap and will be available in four different colors: Green Tea, Blueberry, Violet, and Tangerine. It will be available for wholesale purchase at the 2012 World Tea Expo, and will also be available for retail purchase at their online tea shop, TheTeaSpot.com, later in June 2012 for $6.95.
The Tea Spot is a for-profit philanthropic business producing handcrafted loose leaf teas and Steepware® – the tools that make loose tea easy. The Boulder, Colorado-based woman owned and operated company was founded by Maria Uspenski in 2004. A cancer survivor drawn to the health benefits of leaf tea during her recovery, she set forth to modernize the loose-leaf tea experience. Her message is simple and powerful: tea in its freshest form renders incredible flavor, unmatched health benefits, and is eco-friendly. The Tea Spot is a Certified B Corporation and ensures that its products uphold clean, sustainable and fair manufacturing standards. The company’s model of social entrepreneurship incorporates a culture of giving as it grows: ten percent of every sale made is donated in-kind to cancer and community wellness programs.