Collegiate Images Goes Digital Through Partnership with XOS Technologies

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XOS investment to allow broader and faster access to licensed content.

Collegiate Images

Collegiate Images has done a tremendous job building a video library that includes one-of-a-kind material. Using XOS' digital access management system will not only ensure that the material is preserved forever, but it also ensures that the rights holder will always have the potential to generate additional revenue from the use of content.

Broadcast, commercial and editorial users of copyrighted college sports content will have broader and faster access to video and still images, through a partnership agreement between Collegiate Images (CI) and XOS Technologies Inc.

The new partnership, which includes a strategic investment by XOS, will allow CI to better manage its exclusive college content and transfer all content to digital format using XOS' digital asset management technology infrastructure, through which CI will be able to manage content from campus to consumer in a more timely and efficient manner.

Established in 2002, CI serves as a centralized rights clearance agency for the collegiate marketplace, managing countless hours of exclusive college sports video and hundreds of thousands of still images for more than 100 partners including colleges, universities, conferences, bowls, broadcast companies and private rights holders.

"This new partnership will allow Collegiate Images to take our collegiate partners' archive storage and content licensing efforts to the next level," said Mark Geddis, founder of Collegiate Images. "The XOS alliance makes a lot of sense for our collegiate partners as it will provide CI with a technology partner that can increase our clients' revenues from archived content sales, as well as enhance their own internal access to digital content. XOS Technologies is recognized as an innovator and leader in digital asset management and we'll now be able to deliver better content to our customers much faster."

The copyrighted content managed by CI is licensed for use in commercials, products, movies or broadcasts to a variety of entities including media outlets, advertising agencies, movie and television production studios and others. The vintage content includes rare college footage of such sports legends as Jim Brown, Joe Montana, Emmitt Smith, Brett Favre, Charles Barkley, Bill Walton and Michael Jordan along with highly valued game footage for which its collegiate partners own copyrights. CI also plays a key role in helping institutions sort through the myriad of copyright ownership issues associated with archived material.

"The integration of XOS' technology means an immediate increase in the value of the content we license on behalf of our collegiate partners," added Geddis. "The XOS digital asset management technology will take what was once a lengthy process and allow the marketplace access to new content within hours of it becoming available. By becoming completely digital, CI will be able to categorize the content, making it easier for clients to locate and license premium college sports content."

Recognized as an industry leader in integrating video, data and interactive technologies, XOS Technologies is primarily known for its coaching solutions and facility design integration products. XOS currently has offices in Billerica, Mass., and Lake Mary, Fla., with the partnership with CI being coordinated out of the Lake Mary office. CI will maintain its current office presence in Fort Lauderdale, Fla., along with its staff of more than 20 employees.

The XOS digital asset management system being used by CI is an interface that allows for the importing of film, video, photos, newspaper articles and audio tape into a digital archive that categorizes the material and makes it easy to access and duplicate. Once content is ingested into the system, the material will be forever preserved in digital format and available for access by the rights holder as well as any client looking for specific material.

As part of the agreement, XOS will input all content currently contained in the CI library to the digital format and store the content in a centralized archive managed by CI. In the future, CI partners will be able to continue sending material to CI to be digitized and stored or purchase their own personalized system that will allow for even easier campus access to the material. In addition, game footage for schools that have formal partnership agreements with CI and also utilize XOS' coaching solutions product will automatically be added to the centralized archive.

Regardless of whether the material is kept in the centralized archive or maintained on campus, the system will allow CI clients to view and identify content to be licensed through customized client portals and allow them to receive the material in the required format in a matter of minutes.

"This partnership makes great sense for us because it provides content and an established distribution network to go with our technology applications," said Randy Eccker, CEO of XOS Technologies. "Collegiate Images has done a tremendous job building a video library that includes one-of-a-kind material. Using XOS' digital access management system will not only ensure that the material is preserved forever, but it also ensures that the rights holder will always have the potential to generate additional revenue from the use of content."

In addition to the strategic alliance with XOS, CI will maintain its long-standing strategic relationship with The Collegiate Licensing Company (CLC), a division of IMG Worldwide. CLC was an original founding member of CI and it will remain strategically aligned to help expand CI's campus relationships as well as revenue opportunities in the college market.

"We are excited about this investment by XOS in Collegiate Images," said Derek Eiler, senior vice president and managing director of Collegiate Licensing Company. "In just six years, CI has taken a market that was non-existent and created a meaningful revenue stream for universities, conferences, bowls and other collegiate copyright owners. With XOS' technology now in place as the backbone going forward, CI will be able to move much further, much faster for its partners and customers."

About XOS Technologies Inc.:
Specializing in Coaching Solutions and Facilities Design & Integration, XOS Technologies integrates video, data and interactive technologies to provide professional and collegiate sports teams, conferences, leagues and athletic administrators with a competitive edge. The revolutionary technology developed by XOS has been adopted by sports teams throughout the NFL, AFL, NBA, WNBA, NHL, MLB, NCAA, NAIA and NASCAR. For more information on the ground-breaking technology XOS provides, visit

About Collegiate Images:
Collegiate Images (CI) is the centralized licensing and rights clearance agency that manages the distribution of archived moving and still images for colleges, universities, conferences, bowl games and broadcast rights holders. CI generates royalties for its partners by licensing near live and vintage material to media outlets, advertising agencies, movie production and television production studios and others for use in commercials, products, movies or broadcasts. For more information about how CI can turn intellectual property into increased revenue, visit

Dean Hybl
Curley & Pynn
(407) 423-8006
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