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Computer Keyboards Procurement Category Market Research Report from IBISWorld has Been Updated
  • USA - English


News provided by

IBISWorld Inc.

Feb 02, 2015, 04:00 ET

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High market competition will continue pressuring suppliers to keep their prices competitive over the next three years, resulting in slow price growth

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Los Angeles, CA (PRWEB) February 02, 2015 -- Computer keyboards have a buyer power score of 4.1 out of 5, indicating that buyers have a distinct advantage in price negotiations. This score reflects favorable price trends and market structure for buyers. For instance, computer keyboards are standardized, with few differences between various suppliers. As such, competition is mostly price-based, meaning that suppliers are motivated to lower prices to win over customers. This factor has kept prices fairly stable in the three years to 2014, despite rising input costs. “In the three years to 2017, prices are expected to remain stable, benefiting buyers,” according to IBISWorld business research analyst Jeffrey Cohen.

Market share concentration is very low, indicating that the largest suppliers do not control a significant percentage of the market by revenue. In addition, there are minimal penalties or consequences when switching from one supplier to another, benefiting buyers. These two factors aid buyers because they therefore have a wide variety of suppliers to select from and will not be locked in with any particular supplier. If a supplier raises their prices or delivers a poor quality product, buyers can easily find and switch to another supplier to receive more competitive prices or better quality goods. Manufactures are generally flexible with their pricing terms because computer keyboards are typically homogeneous, with only minor differences in quality and functionality. “This uniformity means that suppliers compete on the basis of price, so buyers can use this price-based competition to obtain favorable prices and contracts during the negotiation process,” says Cohen.

Another factor that works in favor of buyer power is the low level of price volatility in this market. Low price volatility has made it easier for buyers to budget for future purchases over the past three years, with little risk of drastic price swings. Fortunately for buyers, price volatility is anticipated to remain low during the next three years. Major vendors include Microsoft, Hewlett-Packard, Dell and Apple. For more information, visit IBISWorld’s Computer Keyboards procurement category market research report page.

Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Like IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189

IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of computer keyboards, which are computer peripheral devices with an arrangement of buttons and keys. They are the most common device used to input data into computers. The primary suppliers of computer keyboards are computer manufacturers, computer peripheral manufacturers, wholesalers and retailers. Key buyers include consumers, government agencies and information technology (IT) retailers and wholesalers. This report excludes other input devices such as computer mice, touchscreens and character and voice recognition devices. This report also excludes keyboards in laptops and mobile devices.
Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Regulation
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Imports
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

Gavin Smith, IBISWorld Inc., +1 (310) 866-5042, [email protected]

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