Creative Marketing’s Life Division Experiences Record Sales As It Expands Resources, Services

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Creative Life Prepares Producers to Capitalize on Growing Need for Advanced Markets Planning.

By listening to our producers and using their feedback to enhance our services and the resources proprietary to our organization, we’re able to create an environment that makes it easy to build and maintain relationships with our producers.

Creative Marketing announced its life insurance division, Creative Life, experienced record sales in 2012 due largely in part to a reconfigured service model and the development of resources to prepare producers for larger advanced markets sales. Creative Marketing is projecting Creative Life to experience solid double-digit growth in 2013 with its increased emphasis in nonqualified deferred compensation solutions for business owners.

Several industry experts anticipated a growing opportunity for experienced agents who can fulfill unique needs in niche markets, barring legislation enacted in January, to help the country avoid the looming “fiscal cliff.” With the passing of The American Taxpayer Relief Act, agents can now move forward with a firm understanding of IRS provisions on taxes and how those will impact individuals, families and businesses in the future. Creative Life began developing its Educational Series in mid-2012 to get a jump-start on educating its agents about advanced life sales concepts that can be used in combination with this knowledge.

Topics include: Nonqualified Deferred Compensation, Life Insurance as an Asset Class, Bank-Owned Life Insurance (BOLI), Supplemental Executive Retirement Plans (SERP), Business Succession Planning, and additional concepts scheduled to be released throughout 2013.

“By listening to our producers and using their feedback to enhance our services and the resources proprietary to our organization, we’re able to create an environment that makes it easy to build and maintain relationships with our producers. Our continued success in the life insurance area is a testament to our commitment to offering producers best-in-class service on all aspects of their business, whether they sell annuities, life, securities or a combination of the three,” said Mike Tripses, president of Creative Marketing.*

These changes were accompanied by hiring life professionals with dozens of years of industry experience, both in the field and in career agencies. In working with Creative Life, agents benefit from having multiple teams of three designated individuals to handle all of their casework, from the design process and illustrations through application submission and placement. Each team is made up of a relationship manager, a sales consultant and a case manager. These individuals work together and with Creative Life’s concierge underwriters to help streamline the placement process and ensure agents get paid in a timely manner.

Because each team is responsible for all business of only a designated group of agents, they can achieve greater understanding of how each agent conducts business and where he or she may capitalize on the largest opportunities for growth.

Numerous agents have taken advantage of this one-to-one consulting environment in combination with Creative Life’s Educational Series to expand into markets they may have previously been unable to reach. As these agents have become increasingly comfortable helping clients use the advanced sales concepts to their benefit, Creative Life has continued to expand its focus and develop materials on additional topics that make sense in today’s economic environment.

“Creative Marketing has put a great deal of time and effort into expanding our life insurance division and positioning Creative Life as an industry leader in terms of exceptional service, tools and resources for its agents,” said Mike “Cy” Cajthaml, senior vice president of Creative Life. “With a growing number of Americans in or approaching retirement, the need for life insurance is prominent. Our new team approach to servicing agents combined with our in-house underwriting capabilities and our resources that help leverage existing relationships continue to draw many of the nation’s top life producers to Creative.”

In addition to the expansion of the Educational Series, Creative Life is working to bring producers in contact with thought leaders from around the industry in 2013 to further their knowledge of how to successfully target these advanced markets and parlay new skills into larger sales.

1 Hersch, Warren S. “Outlook 2013: Expect more tax-wise advanced markets sales.” LifeHealthPro, January 28, 2013.

  • Broker-Dealer and Registered Investment Advisory services provided by Client One Securities LLC, a member FINRA/SIPC and wholly owned subsidiary of Creative Marketing.

Creative Marketing, a leading national marketing organization for annuities and life insurance, has been assisting insurance and financial professionals with building a successful practice since 1984. Providing affiliated agents and advisors with hundreds of product options from a variety of carriers, the company delivers superior agent education, advanced marketing training, substantial back-office support, and considerable industry expertise by more than 150 talented and knowledgeable employees. Creative Marketing sets an industry standard for its commitment to excellence, ethics and integrity in business, and agent-client satisfaction. Located in Leawood, Kan., Creative Marketing is making a difference in the lives of its affiliated insurance agents and financial professionals, as well as the clients they serve. To learn more about Creative Marketing, visit us on the web at

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Merrit Strunk
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