Critical Mass Cited as a Leader by Independent Research Firm

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Forrester Research, one of the most highly regarded research firms, has described Critical Mass ( as having the highest score for current offering for both transaction-led and image-led Web Projects.

The Forrester Wave: Interactive Marketing Agencies - Web Design Capabilities, Q2 2007

    The report, "The Forrester Wave: Interactive Marketing Agencies - Web Design Capabilities, Q2 2007" was published on April 11, 2007. Forrester evaluated 15 leading interactive firms based on their expertise in both transaction-led and image-led Web projects and named Critical Mass a leader in both these categories.

The detailed evaluation was summarized into three areas:

-- Current offering (which includes design process, user experience, skills and staffing, user research and satisfaction of reference clients)

-- Strategy (which includes market positioning, clarity of vision, industry focus, and emerging technologies)

-- Market presence (which includes revenues, billable staff and number of North American offices).

Forrester surveyed 15 firms, all with significant market presence and blue-chip clients, by conducting Web site reviews and Brand Image reviews of two reference Web sites supplied by each agency. Forrester also interviewed senior leadership and reference clients from each firm. Copies of the full independent report are available to subscribers of Forrester Research or available online at

Critical Mass has a legacy of creating effective and distinctive interactive solutions for some of the most admired companies in the world. According to the Forrester report, "the agency's top scoring Web site, excellent reference persona, innovative design process, and unique approach to staffing contribute to its standout current offering score.

About Critical Mass

Critical Mass ( is an interactive services firm that helps the world's leading companies use digital channels to increase revenues, reduce costs and deepen customer relationships. It clients include companies such as Dell, Mercedes-Benz USA, Procter and Gamble, Rolex, and many others. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva and London. For additional information, visit

About Omnicom

Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC) ( Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

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Matthew Caldecutt
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