MELVILLE, N.Y., Feb. 15, 2018 /PRNewswire-iReach/
Custom trade show exhibit design company, Gilbert, explains how to maximize your use of space for maximum results at trade shows.
- Make sure graphics capture the attention of attendees. Most booths use graphics, but the type, quality, and placement of graphics can drastically increase the attractiveness and effectiveness of your booth. For the best graphics, focus on creating pieces that are clear, focused, aesthetically appealing, and original. Then, make them highly visible by placing them strategically throughout your booth. The booth with the best graphics wins when it comes to drawing people your way at a trade show. Working with an exhibit company who provides graphic design services is the ideal way to approach trade show booth design because they know how to create and place graphics for maximum impact.
- Prioritize space according to company and trade show goals. Devote highly-trafficked areas of your booth to showcasing that which is most important to your business. For example, if promoting a new product is the most important item of business at your next trade show, your booth's prime real estate will need to be built to showcase the product. Aligning your trade show calendar with your company's overall marketing calendar makes this process much simpler. However, an experienced exhibit design team will be able to guide you through the prioritization process.
- Turn up your booth's excitement factor with in-booth activities. There's a creative way to maximize engagement at every booth. A design team can help you determine the best type of in-booth activity because they understand how the booth will come together to meet your goals. They also know how much space your booth will have when it's completed and how to best maintain proper traffic flow around activities.
- Grab space early. Try to select a space for your exhibit as early as possible when the best spaces at the trade show are still available. For an even better chance at choosing the best space, make your selection with the guidance of an experienced booth design company after briefing them on your goals.
Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits, live events and architectural spaces that optimize traffic flow and capture attention in a variety of markets.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, firstname.lastname@example.org
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