Emotion leads to actions while reasons simply lead to conclusions, and through the use of social media as an integral part of the customer experience, we create an emotional bond that result in customers or clients taking action.
Alexandria, VA (PRWEB) November 3, 2010
Learn how providing a memorable customer experience can help increase both market share and the lifetime value of customers via an upcoming webinar, “Customer Experience Management: The Key to Continued Business Growth and Success”. This Webinar, hosted by VIPdesk and presented by Joel Warady, Principal of the Joel Warady Group will be held on Tuesday, November 9, 2010 at 1:00 p.m. ET.
“Often, businesses don’t look at the customer experience as an integral part of the overall business strategy, which means that the influence that customer service has on factors such as customer spend and loyalty is ignored,” said Mary Naylor, CEO of VIPdesk. “This webinar will address how developing a customer-centric organization has been proven to customer increase revenue, lifetime loyalty, and market share—and for some companies even becomes a competitive differentiator.”
"One of the things we know is that human beings are powered by emotions. Not by reasons" says Joel Warady. "Emotion leads to actions while reasons simply lead to conclusions, and through the use of social media as an integral part of the customer experience, we create an emotional bond that result in customers or clients taking action.”
“Customer Experience Management: The Key to Continued Business Growth and Success” will review the importance of the customer experience, the difference between a customer experience and customer relationship marketing, and what it means for your business.
Other topics covered include:
- The importance of a developing a customer-centric organization
- The influence of the customer experience on both consumer wallet and market share
- How to create greater loyalty within your customer base
- Knowing all of your customer touch points, and their effect on customer value
- The 10 Commandments of Creating Customers for Life
This Webinar is complimentary, however space is limited to the first 100 registrants. Registration is available online at https://www3.gotomeeting.com/register/387923006. For more information, email marketing(at)vipdesk(dot)com or call 703-837-3507.
About Joel Warady
Joel D. Warady is the Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting firm based in Evanston IL, USA. He is respected internationally as a marketing and social media expert, speaker, and advisor and has spoken internationally on the subjects of digital marketing, marketing trends, and social media. Joel has spent 31 years in a marketing capacity in the retail, publishing and CPG industries, including 6 years at a major supermarket chain, 15 years developing a CPG company resulting in sales that exceed $30 million (USD), and over 10 years as a marketing consultant and speaker. He has been responsible for negotiating many international business relationships and acts in an advisory capacity to numerous start-up companies. He is Chairman of the Board of Enjoy Life Brands, LLC, and sits on the Board of Directors of Helsinki, Finland-based ProCare Ltd. Joel has been a guest lecturer in Benedictine University’s MBA program, an adjunct professor at the University of Illinois at Chicago, and taught in the International Business program sponsored by the State of Illinois and Bradley University. For more information, visit http://www.joelwarady.com.
Global industry leaders trust VIPdesk to enhance their brands through our customer care and loyalty programs. Serving as a seamless extension of their brands, our innovative Brand Experience Management Solutions deliver memorable customer experiences, business insights and actionable intelligence that generate customer advocacy and drive business growth. VIPdesk’s full suite of Brand Experience Management solutions includes Concierge Services, Customer Care Services, Social Media Management, Experiential Programs, IVR Services and Voice of the Customer Surveying & Analytics. To find out more about VIPdesk, visit http://www.vipdesk.com.
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