Global Demand for Cut Flowers to Post Growth, Driven by Rising Disposable Incomes and Strengthening Distribution, According to New Report by Global Industry Analysts, Inc

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GIA announces the release of a comprehensive global outlook on the Cut Flowers Industry. Flowers, once considered to be mere decorative items, are now gaining recognition as special occasion items with rapid changes in the customer attitudes. Waning effect of the global recession, increasing disposable incomes, increasing presence of flowers for sale in retail outlets and through online trading, are some of the factors driving the global cut flowers market. Additionally, increasing promotional efforts for flowers are expected to increase demand for these products, while intensifying competition among the players.

Cut Flowers: A Global Outlook

Follow us on LinkedIn – The global cut flowers market is extremely dynamic. Flower varieties, production centers, cultivation methods, marketing, and supply techniques, are all undergoing continuous changes. The market players are challenged to adapt to these changes. Cut flower exporters from developing nations are gaining market share at the expense of existing players from developed nations. Leading flower growers are trying to regain lost market share by increasing the production and quality of the flowers, and through innovation and diversification.

The global economic crisis took its toll on the cut flowers market as sales of fresh cut flowers withered, owing to the frugal spending patterns, and currency fluctuations. Rising costs and stagnant prices reduced grower margins, obliging growers to shift focus towards cost leadership through producing bulk products, scaling up, and specializing in products targeting particular market segments. Though the recession had affected the sales and trading of fresh cut flowers, it has not completely wilted the bloom in the market. Global cut flowers market witnessed a positive growth in 2010, after a decline in 2009, both in terms of acreage and value, with emphasis having shifted to developing regions exporting to the industrialized countries. Cut flower consumption is increasing, as it is related to human emotions. Wilting impact of economic recession, customer attitude, various reasons for buying flowers, and larger distribution channels play a vital role in increasing the demand for cut flowers throughout the world. Productivity, a vital aspect of cut flower industry, is still expanding as major players in the market continue to research and develop efficient production technologies.

Flowers, once considered to be mere decorative items, are now gaining recognition as special occasion items with rapid changes in customer attitudes. Higher levels of disposable incomes, and supermarkets and other retail stores featuring exclusive outlets for flowers primarily drove the change. Finally, online trading of fresh flowers has become immensely popular because of the convenience factor. Over the years, online purchase has gained in popularity mainly because of convenience and easy delivery service and this holds true especially for fresh cut flowers arrangements. Increasing consumer demand for high quality products is driving the need to export only premium quality flowers.

The flower industry is attracting new entrants despite various entry barriers such as huge capital, technical expertise, and infrastructure. Ecuador, Zimbabwe, and Kenya are the fast growing suppliers of cut flowers. India, China, Korea, Malawi, Malaysia, Mexico, Peru, Palestine, Zambia, South Africa and various other nations are the emerging growers in the cut flowers industry. All these exporters can compete with European suppliers, even though they are far from the major flower markets. These nations have weather conditions perfect to grow cut flowers. Low production, ineffective cold storage systems and poor transportation has limited the competitiveness of developing countries such as India and China. Besides the traditional growers, which include the US, Japan, Italy, Netherlands, and Colombia, recent times have witnessed the emergence of new producers, especially in Asia where countries have taken to horticulture on a large scale. Japan boasts of a large domestic market.

The research report titled “Cut Flowers: A Global Outlook” announced by Global Industry Analysts Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report briefly discusses the overview and trends in the global cut flowers market, demand patterns for various types of cut flowers, international trade, and role of distribution channels in sales of cut flowers. The report also recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Regional markets briefly abstracted include the United States, France, Germany, UK, Japan, and China among others. Market discussions in the report are punctuated with fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
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