David Urovsky Offers Suggestions for Children Struggling With Toy Attachment

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Many children have special toys, also known as “loveys,” and when they lose or break these cherished items, parents are forced to find replacements. David Urovsky, toymaker, offers further suggestions on how to deal with these troublesome scenarios.

Many parents know that a special toy can provide their children with comfort and companionship throughout their younger years. However, these useful items can also cause distress if they are lost of broken, according to one new article from The Detroit Free Press. The story analyzes the relationship between children and these toys, noting that the psychological bond is one that many parents have difficulty with. David Urovsky, toy designer and marketer, comments on this common issue and offers suggestions aside from replacing the object.

According to the article, “Young kids often get attached to a particular object or toy for comfort; these items are sometimes known as loveys or transitional or comfort objects. When they go missing, parents often are as distressed as their child.” Psychologist, Stephanie Pratola, delves deeper into this connection by stating that these items represent secure relationships – a quality many children seek as they grow.

David Urovsky comments on this bond, “As a maker of special and unique toys, I am glad to see that the appreciation of these objects is alive and well. However, the associated distress is one that concerns me.” While the article offers many suggestions on how to go about replacing these cherished toys, Urovsky indicates that such exhaustive efforts are not always necessary.

“Sometimes, a parent may feel like they are spoiling a child by giving them several things to play with,” observes David Urovsky. “However, by providing a balanced collection of toys, parents can avoid the stress-inducing attachment associated with a particular item.” While losing a special toy can be an emotionally-charged event for a young child, buying a new or different toy can help them through the process.

In fact, the toymaker disagrees with “lovey replacement” practice that the article encourages. “By replacing these toys, parents are introducing an idea that anything lost can be replaced – which is not always true in the harsh reality of life.” While toys are special to many individuals, and can provide distinct memories of childhood, the entrepreneur reminds parents and consumers that toys are simply objects. When children do experience the loss of a toy or break the object, he encourages parents and children to cherish the memories rather than the actual item.


David Urovsky graduated with a Bachelors of Arts in communications in 1994 and followed with his Masters Degree in marketing. In 2003, David combined his educational expertise and creative ingenuity to form a small business called Urovsky Toys. His enterprise and employees focus on creating, developing and producing toys for children. Through his professional experience as a toymaker, David Urovsky has developed a special emphasis on custom toys for children. He is a supporter of small businesses, innovators and those who implement technology into fun and exciting products geared towards children.

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Michael McGarety
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