Pausing and Counting to 10 Before Posting to Twitter, Facebook, LinkedIn and Now Google+ Can Save You a World of Social Media Grief, Says August’s Tweep in Profile® Dean Heuman

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Dean Heuman of Focus Communications in Edmonton demonstrates how he teaches his clients to fish vs. fishing for them when it comes to social media. To access the audio podcast please visit http://bit.ly/TIPDeanHeuman

Dean Heuman of Focus Communications

“I think too many of us get caught up in the ‘buzz’ generated by social media and miss the signs that may tell us we need to be better prepared for the road ahead,” says Dean.

Donovan Group, Inc. (DGI), http://www.donovangroup.ca, today announced the release of the latest in its Tweep in Profile® podcast series. This month’s podcast features an interview with Dean Heuman, Principal and Co-Owner of Focus Communications in Edmonton, Alberta, Canada. Listeners can check out the free podcast to learn how social media is shaping the future of marketing and public relations.

“This month, I’m highlighting not only a long-time Tweep but also a long-time friend, Dean Heuman (@dheuman). Our relationship stretches back decades before the advent of social media,” says Andy Donovan, President of Donovan Group Inc. “Now, as then, Dean provides a straight-forward and progressive approach to communications and is able to translate this into lessons learned and effective direction for both his company and his clients.”

In this podcast, listeners will discover:
•How Dean and his company evolved from a traditional agency to a digital one by focusing on their clients’ business goals first and engagement second.
•How clients need a basic understanding of communications itself to use the tools available to them.
•How he uses social media for both personal and professional reasons and how this translates into success for the company and his clients.

“I think too many of us get caught up in the ‘buzz’ generated by social media and miss the signs that may tell us we need to be better prepared for the road ahead,” says Dean. “We see social media as a tool and teach our clients how to use it to enhance their communication strategies. Missing the signs and jumping into social media without a plan is akin to starting a business without a plan.”

About Tweep in Profile®
Tweep in Profile® is a free monthly podcast that features interviews with members of Twitter’s marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key players in social networking. Through these interviews, listeners will discover how to use social media to build their networks and potentially grow their businesses.

About Donovan Group, Inc.
Donovan Group Inc. is a multimedia communications company providing strategic advice and project coordination for our clients within the public, private and charitable sectors.

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Andy Donovan
Donovan Group Inc.
(416) 323-1773
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