It's a powerful lead conversion tool that helps new patients feel more comfortable with making an appointment online.
(PRWEB) March 22, 2012
New dental marketing website features from Internet Dental Alliance, Inc. (IDA) include doctor information and expanded opportunities for customization in the New Patient Control Panel. Doctors can now include one or more office locations, a personal photo, names and logos of professional organizations of which they are members, and a list of educational credentials.
There is also a section where doctors have the option to include a philosophy statement in their dental marketing. They can write the content themselves, or use the suggestions that IDA provides – either 'as-is' or edited for more personalization.
"The Doctor Profiles section helps doctors communicate the characteristics that make their dental practice different from other dentists in their market," said dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. "It's a powerful lead conversion tool that helps new patients feel more comfortable with making an appointment online."
The New Patient Control Panel is built with IDA's new and unique LeadFire technology. It gives doctors complete control over their dental website design as well as the content that's displayed. In addition to including images of themselves and their dental teams, doctors can emphasize the information they feel is most important to their markets: their philosophies, their approaches to dentistry and educational information about the kinds of services they offer, such as family dentistry, root canals, dental implant surgery, braces for adults, conscious sedation dentistry or wisdom teeth extraction.
"Every IDA New Patient Marketing Portal includes hundreds of pages that can be customized and optimized with geographic keywords and market information for each dental office in a practice," said Jim Du Molin, dental practice consultant and founder of Internet Dental Alliance, Inc. "Our unique LeadFire technology allows dentists to geo-target their websites, and get them up and running quickly, without the need for complicated publishing software."
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.