SXSW and ON Networks to Host Industry's First Awards Honoring Original, Digital Entertainment Series

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Movies have the Oscars. Television has the Emmys. And now ON Networks(TM) (ON), in partnership with South by Southwest (SXSW) Film Conference and Festival, will recognize the best in digital entertainment with the Greenlight Awards(TM), a competition aimed at discovering the next great, original and episodic digital series. Submissions will be reviewed from December through February 15, 2008 culminating at an exclusive event during SXSW 2008, March 7-15. Detailed information about submission criteria and requirements, celebrity judges and other contest information will be available in early December on the SXSW and ON websites.

At SXSW, we do our best every year to look beyond the normal channels to find new talent. We're thrilled to partner with a forward-thinking company like ON Networks so we can tap into some of today's up-and-coming content producers.

    Unlike traditional television series, which are limited by broadcast schedules and narrow distribution, digital series vary in length and are available to consumers anywhere and anytime via the web, mobile devices, gaming consoles, IPTV and digital cable systems. As a result, digital series give advertisers, writers, talent and producers global access to potential audiences and a new revenue channel.

"Episodic content for mobile and Web technology is the future for many independent filmmakers and creative artists," says SXSW Film Festival Producer, Matt Dentler. "At SXSW, we do our best every year to look beyond the normal channels to find new talent. We're thrilled to partner with a forward-thinking company like ON Networks so we can tap into some of today's up-and-coming content producers."

The winner of this exciting new media challenge will be announced at the Greenlight Awards event during SXSW 2008, and will receive $10,000.00 cash and a distribution deal from ON.

"As recent shifts in the network TV industry have shown, digital content is here to stay," said Jen Grogono, chief content officer for ON Networks. "Its openness is already allowing a far greater number of talented writers and producers to bring their ideas to new networks everywhere so that consumers can discover the next big thing in television entertainment. We are delighted to partner with SXSW to recognize the emerging talent of the digital era."

About SXSW

The South by Southwest (SXSW) Film Conference & Festival, now in its 15th year, emphasizes all aspects of the art and business of independent filmmaking. The Festival has gained international acclaim for the quality of its programming with a special focus on emerging talents who benefit from having their films in the company of the cinematic greats whose work is regularly presented. It takes place in Austin, TX March 7-15, 2008. More information at: http://2008.sxsw.com/film.

About ON Networks, Inc.

ON Networks is changing the way traditional TV programs are created, distributed, consumed and monetized. It's a new media company delivering original, high-definition shows on-demand across multiple digital platforms, including the Internet, digital cable, IPTV, and various mobile and gaming devices. Offering lifestyle programs covering a variety of topics, ON's weekly shows satisfy the growing demand for relevant, smart and entertaining programming that is available when, where and how viewers want to watch it. ON Networks is a privately-held company backed by Accel Partners, Austin Ventures and AT&T. See tomorrow's television programming today at http://www.onnetworks.com.

ON Networks and Greenlight Awards are trademarks of ON Networks, Inc. All other names may be trademarks or registered trademarks of their respective owners.

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Karl Scholz
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