For a few months now we have been running a campaign that we will meet or beat any of our competitors’ pricing on loans that fit our product offerings.
Calabasas, CA (Vocus/PRWEB) March 22, 2011
Athas Capital Group, Inc. (“ACG”) located in Calabasas, California is taking the initiative to lead the private mortgage industry by targeting an underserved segment of the market: non-prime lending or “soft money” financing. In today’s lending environment, there exists a huge void that leaves many borrowers with few financing solutions. If a borrower fails to meet the onerous underwriting guidelines of banks and GSE lenders, they are not provided with a middle ground solution and their only alternative is bridge/hard money financing.
Over the past three years, ACG has been focused on bridge/hard money lending but the company is now expanding its product offering. Brian O’Shaughnessy, Chief Executive Officer of ACG, explains that “While bridge financing will continue to be a cornerstone of our business, we see a tremendous opportunity to establish ourselves as the premier private lending platform by addressing the non-prime market. We are going to fundamentally change the current lending landscape.” ACG’s non-prime or “soft money” lending program will offer borrowers lower interest rates and longer term loans than traditional bridge/hard money financing.
ACG is one of the few institutional private lenders that offer clear cut rate sheets that define its product guidelines, comparable to the subprime rate sheets circa 1989-2007. Kevin O’Shaughnessy, Chief Operating Officer of ACG, explains that “Our residential and commercial product matrices are highly structured and defined. There are no hidden fees and everything is transparent.” ACG’s rate sheets are based on credit tiers, LTV tiers, prepayment options, pricing deductions, and add-ons, among other items. The company’s goal is to offer each type of borrower and each LTV tier four different pricing models to choose from.
ACG has a strong competitive advantage over its peers: The Rama Fund, LLC. The Rama Fund is managed by Brian O’Shaughnessy and Alim Kassam, President of ACG. The Rama Fund provides ACG with discretionary capital allowing the company to move faster than its competitors as it closes every deal in-house. Furthermore, having its own mortgage fund allows ACG to be creative in its financing solutions while offering competitive pricing. Mr. Kassam states that “For a few months now we have been running a campaign that we will meet or beat any of our competitors’ pricing on loans that fit our product offerings.”
Athas Capital Group offers structure to its borrower and broker base, has large amounts of discretionary capital to lend, offers creative and competitive pricing, and is one of the few private institutional lending platforms with a national footprint. Furthermore, Brian O’Shaughnessy promises that “Athas will put more points in our brokers’ pockets than any other private lender. We are not greedy for points or up-front fees. As a prudent portfolio lender, our focus is on sourcing the best deals in the country that offer a good yield for our fund.”