IDI has an especially compelling lineup of speakers this year
Salisbury, MD (PRWEB) March 17, 2009
International Leader in computer services for global direct marketing sees 2009 as time for publishers and direct mailers to focus on basics even as they embrace web and social networks.
"As a leading provider of computer data processing services for the global direct marketing community we always learn a great deal by attending industry conferences that are filled with our peers. So we are very excited to participate as an exhibitor in the 2009 International Direct and Interactive Marketing Forum," says Jerry Messer, President and CEO of Data Services, Inc. (http://www.dataservicesinc.com)
Panelists and presenters at the March 24th event include leading publishers such as Nikkei BP, National Geographic, Newsweek and Harvard Business School Publishing. "IDI has an especially compelling lineup of speakers this year," Messer said. "Plus, this show addresses issues multiple disciplines including direct mail, web marketing, and social networks. The subtitle of this year's conference is: 'It's time to change the way we think about direct marketing' and we couldn't agree more. This lineup of speakers will certainly provide some thought-provoking discussions and, I'm sure, insights."
When asked about particular challenges facing the direct marketing industry, Messer was quick to note several. "It's amazing how, after 40 years in the DM industry, the same problems continually arise. Privacy issues, production challenges, and postal price increases continue to be three of the most mentioned issues. Privacy used to apply to just rental names for direct mailings and so list brokers and managers were mostly concerned. Today privacy concerns also include the internet and so impacts search marketing and the social networks. So the broad issues stay the same even as the channel that our clients use to reach their customers changes."
Messer went on to note: "What we've consistently seen is that the real strength of the direct marketing industry lies not in any particular channel, media or technology, but the collective experience and application of the industry's leaders. I've known several of the presenters and panelists at the IDI forum for years and it's a pleasure to be a part of conference that is this informative and educational. We at Data Services are always trying to educate our customers and participating in forums like this helps us pass along what we learn to our clients."
When asked about other developments in direct marketing, Messer noted the continuing impact of global direct mail. "The internet continues to enable smaller direct marketers to go global, but they still need to continually find cost-effective techniques to mail into other countries. Our ability to perform increasingly advanced address hygiene on international mail addresses creates vital cost savings as postal rates continue to rise across the globe."
The International Direct and Interactive Marketers Forum http://www.dmi-events.com/ provides valuable, up-to-date information from top internationally recognized experts. The IDI Forum is a unique and essential knowledge-hub loaded with pragmatic ways to profit in uncertain times. The IDI Forum will be held March 24, 2009 at the New York Marriott Marquis Times Square 1535 Broadway in New York City.
About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Email Campaign Management Services and Online list count and ordering tools and will exhibit at the 2009 International Direct and Interactive Marketers Forum (http://www.dmi-events.com/) in New York on March 24th as well as the 2009 ACCM Catalog, Online and Retail Show (http://www.accmshow.com) in New Orleans May 4-6.
Data Services, Inc.
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