Data Services Highlights Direct Mail Savings for Publishers at SIPA 2009

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Leading international data processing provider Data Services, Inc. will present the latest cost-saving solutions for newsletter publishers during the Specialized Information Publishers Association's 33rd Annual Conference, May 31st through June 2nd, 2009

Data Services Data Processing and Data Hygiene Solutions for Global Direct Marketing

Premier publishers continue to search for cost-saving enhancements to their current business processes. For more than forty years we've supplied innovative data processing to the domestic and international newsletter and publishing industry

Data Services, Inc., has announced its participation as an exhibitor at the 2009 SIPA International Conference 2009.

"Premier publishers continue to search for cost-saving enhancements to their current business processes. For more than forty years we've supplied innovative data processing to the domestic and international newsletter and publishing industry," said Data Services President Jerry Messer. "The SIPA Conference allows us to meet face-to-face with current newsletter publishing clients as well as new business contacts and help them increase their postal and print efficiencies with smarter direct mail processing solutions."

Messer also noted: "This year's conference theme, 'Deal with the Now, Navigate the Future' certainly expresses the balance between day-to-day tactics and forward-looking strategic planning every publisher faces. Prospecting for new subscribers is an ongoing process that is critical to grow a publishing business. The Direct Marketing Industry is in a unique situation right now in that list rental prices are actually down a bit from where they were in 2008. This makes it very attractive for publishers to ramp up their acquisition programs. We offer publishers several resources to keep costs down while they grow their customer base. For example our Merge/Purge Service allows current customers and duplicates among lists to be suppressed from the final mail file."

Messer noted the ongoing popularity of The Data Services Free Data Test, which enables newsletter and specialized-information publishers to provide a sample of their postal address file and receive an overview highlighting the bad/undeliverable and duplicate data that can be eliminated to achieve greater postal efficiencies and increase ROI on B-to-B and B-to-C direct marketing programs.

"The free data test is very popular among new customers who may be unfamiliar with address hygiene to see first-hand how the process can improve their data quality and add value to their customer database."

When asked about hurdles facing publishers as the economy continues to underperform, Messer observed that increasing Return on Investment through improved cost containment is critical in this business environment. "Production charges, postage and print costs are ongoing challenges to today's publisher; they have fewer margins for error in their operations than at any time before."

"Data Services reduces a publisher's costs for production, materials and postage by intelligent application of our sophisticated U.S., Canadian and International address hygiene solutions that dramatically reduce bad and undeliverable addresses within a publisher's database. This increases profitability at a time when cost-savings is paramount. Also, we supply NCOA processing solutions that meet the recent USPS requirements changes. Plus we can also leverage the publisher's database in other ways. Our email appending service allows publishers who only have a customer's postal address the powerful option of communicating with the customer via e-mail. Print publishers can then communicate time-sensitive news updates or appropriate marketing messages to their print subscribers once they have an email associated with their subscriber's postal address."

About SIPA 2009 ( Now newsletter and specialized information publishers can get really solid, useful content and great ideas to take back to the office. SIPA attendees are publishers--large and small, mostly in niche markets, publishing online and/or in print, subscription based, as well as marketers, editors, operating officers, etc. Most attendees are from the US, but SIPA also enjoys a large contingent from Germany and representatives from various other European and Asian firms. SIPA 2009 will be held May 31st through June 2nd at the Mayflower Hotel in Washington, DC.

About Data Services:

Founded in 1967, Data Services, Inc. ( is a privately held company based in Salisbury, MD with offices in New York, Connecticut, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Email Campaign Management Services and Online list count and ordering tools and will exhibit at SIPA 2009 May 31st through June 2nd as well as the DMDays Conference ( in New York June 16th through 18th.

Contact Info:
Jerry Messer
Data Services, Inc.
+1 - 410-546-2206 x3003


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Jerry Messer
Data Services
+1 - 410-546-2206 ext. 3003
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