Are Consumers Dreaming of a Digital Holiday?

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Plimus Survey Finds Digital Entertainment and Virtual Goods Are Creeping Their Way onto People’s Holiday Wish Lists

We found these results to be compelling

Hot technology has topped holiday wish lists year after year and this holiday season is no different. With digital entertainment becoming increasingly mainstream, consumers may be adding a few digital items to their virtual stockings as they scour the Web for steals and deals.

In an informal survey conducted by digital goods and services e-Commerce platform provider Plimus, Inc. ( the company found:

  •     Dashing through the Web - Nine in 10 consumers plan to shop online this holiday season.
  • CE All the Way - More than half of survey participants plan to purchase consumer electronics, such as mobile phones, e-readers, games consoles, etc.
  • It’s the most digital time of the year - Nearly 50% plan to spend their cyber shopping dollars on digital entertainment, such as online games, videos, subscriptions, etc.

So what are the digital entertainment must-haves this year? Consumers that participated in the survey said music downloads from websites, such as iTunes (seven in 10 people); movie downloads from various websites (more than 40%) and online games (one out of three respondents) and gift cards for all of the above would top their list for digital items this holiday season.

“We found these results to be compelling,” said Charlie Born vice president of marketing at Plimus. “We expected to see a lot of people planning to do their holiday shopping online, but think the interest in purchasing both online digital entertainment and virtual goods is telling. Now that online digital entertainment has become more widely adopted by the general consumer, the early adopter crowd and avid online and social gaming communities have the potential to drive the same kind of adoption of more online digital and virtual goods purchases.”

In fact, in a recently-published report, market research firm In-Stat found that revenue specifically generated from the sale of virtual goods has increased 245% from $2.1 billion in 2007 to $7.3 billion in 2010 with growth expected to reach up to $14 billion by 2014.

Not only are consumers planning to purchase digital entertainment items for themselves this year, but they are also considering them as gifts for friends and family with nearly seven in 10 answering “yes” to the question, “Would you consider giving digital entertainment or virtual items as gifts this year, such as a gift card or coupon to Amazon, Netflix, iTunes or Facebook or other online games and credits?” for example.

“Our survey targeted folks on Facebook and Twitter, so they are most likely leading the pack in this online digital revolution” continued Born. “But the growth is definitely interesting and we can’t wait to see how these numbers may grow by this time next year.”

About Plimus
Plimus, Inc., a global e-commerce solutions provider, builds, and manages online businesses for thousands of software publishers, web hosting companies, and online retailers of digital goods and services. . Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application is a flexible, hosted, and complete application that uniquely spans the entire e-Commerce lifecycle and is connected to a large global affiliate network. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation. More information may be found at

About the Survey
This survey was conducted informally by digital goods and services e-Commerce platform provider, Plimus, Inc. via social media channels, such as Facebook and Twitter. The survey participants were entered into a drawing for a chance to win a $100 gift card for their holiday shopping. The winner will be announced via Facebook and Twitter the week of November 22 and notified via email as well that same week.


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Leslie Clavin
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