We were able to grow RentClicks very rapidly and successfully by pitching our message to NARPM’s membership. Whenever you go to a NARPM event you are speaking directly to the decision makers of the business, and they can decide on the spot whether or not they want to use your products
Denver, CO (Vocus) August 25, 2010
Free Rental Site announces plans to attend the 22nd annual NARPM (National Association of Residential Property Managers) trade show and convention in Seattle, WA this year. The company plans on using this event to introduce its product to the largest group of single family property managers in the United States. The company will also be unveiling several industry firsts in the online advertisement of homes and apartments for rent. The company will be the first to unveil a truly free model for NARPM’s membership that allows full access to all of the features of the site regardless of whether or not they pay for ad score points. Every ad looks the same on Free Rental Site, and the benefit to buying additional ad score points for an ad is higher placement. This model is designed to drive world class user experience for renters, and to eliminate any price barriers for advertisers.
Free Rental Site will also be bringing the industry’s first international rental website to the show, which is the only product capable of supporting the organizations international members’ listing needs. This product will allow property managers around the world to have access to the same powerful listing and lead generation tools that until now were only available in the United States. In addition to the free and international elements of the site, the company will be unveiling the industry’s most powerful search. Free Rental Site’s “Borderless Search” will revolutionize the way that renters search for homes for rent and apartments. The user can search by proximity to any landmark in the world recognizable by Google, enter their search criteria and radius, and get results that meet those criteria regardless of the city, state, or country where the listing is located.
Free Rental Site president David Borden is not new to NARPM, his former business, RentClicks, was the NARPM affiliate of the year in 2005 and again in 2006. “We were able to grow RentClicks very rapidly and successfully by pitching our message to NARPM’s membership. Whenever you go to a NARPM event you are speaking directly to the decision makers of the business, and they can decide on the spot whether or not they want to use your products,” said Borden. “Not only did we grow a great business with the help NARPM, but we were able to forge lasting friendships there as well. I look forward to presenting this new site to my former customers, and building it with their input to meet their needs,” said Borden. “Although we built the site, it belongs to our users and customers, and we will never lose sight of that as we grow,” said Borden.
In the last three months, Free Rental Site traffic has more than tripled due to increasing effectiveness with their SEO strategy. The site uses a combination of site structure, excellent user generated content, and an aggressive link building strategy to increase their organic traffic. “The key to our success is to cast a large search net on the web, and pay attention to detail in our site structure. Search has changed over the years, and we are constantly staying on top of the latest trends to make sure that we are relevant,” said Jonathan Ewen, the site’s architect. “Excellent search optimization, combined with our focus on user experience will bring the necessary traffic to our advertisers,” said Ewen. The site has already seen first page results on all search engines for terms like Edmonton rental homes, and is gaining ground on Toronto terms like Toronto homes for rent as well. The site expects to see traffic grow by more than ten-fold with their January launch into the United States.
The site does not accept listings in the US due to Borden’s non-compete from selling RentClicks in 2006. “Not being able to deploy the product in the US has been a blessing in disguise for us. This challenge forced us to look outside the box and take on the enormous undertaking of building an international platform for real estate,” said Borden. The site uses Google’s mapping API to geocode addresses for their borderless search, and allows users to advertise in any language and display pricing in the local currency, all firsts in the industry. The site currently has over 1000 listings in Canada and more than 11,000 in Poland and at least one listing in 18 other countries.
Members can visit the Free Rental Site booth at the Seattle Sheraton between October 13-15th 2010.