How Social Media Has Transformed The Business Pitch

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Entrepreneurs everywhere are attempting to pitch their ventures with every click, post and like. Pitch Sessions during the eLuminate Pitch CrowdFunding Conference will be held at the Hilton New York on July 30-31, 2012.

eLuminate Pitch CrowdFunding™ Conference 2012

The eyeballs you get from social network and video content sites are important, but getting feedback from fellow entrepreneurs or potential investors is what will take a business to the next level.

Entrepreneurs everywhere are attempting to pitch their ventures with every click, post and like. These up-and-coming business titans seek to highlight the perfect product and service angles across dozens of social media networks, all in hopes of getting exposure and standing out from the crowd.

Beyond 140 character Twitter blurbs and Facebook fan-page posts, entrepreneurs are also turning to video pitches in an attempt to reach receptive audiences and make an impression on potential investors. Sites like Vimeo and YouTube are popular platforms where entrepreneurs unveil their latest business concepts or showcase early-stage products.

“Getting exposure is what’s important for any startup or emerging business,” says Sharon R. Brown, president and founder of eLuminate Network. “The eyeballs you get from social network and video content sites are important, but getting feedback from fellow entrepreneurs or potential investors is what will take a business to the next level.”

Each year, a bevy of organizations that support entrepreneurs conduct various pitch presentations and contests, designed to put the spotlight on innovative products and services. Contests such as, the MIT $100K Entrepreneurship Competition provide education and guidance to students and researchers and a chance for budding entrepreneurs to practice their 60-second pitch in front of a panel of judges.

Though other organizations hold similar competitions, the large financial reward offered by the MIT program is at the far end of the spectrum when it comes to entrepreneur pitch contests. This is largely due to the deep pockets and large donor base of contributors at learning institutions such as MIT. It is also important to note that competitions such as this are closed and not widely available to the larger community of entrepreneurs.

The potential for a financial reward may be "icing on the cake" for entrepreneurs participating in any pitch contest, but the real value comes with the exposure garnered from the contests themselves.

Pitch contests that are open to a larger pool of entrepreneurs, and are well publicized, can have a strong impact on a small business. For example, Pitch Sessions™ held by eLuminate Network at the July 30-31, 2012 eLuminate Pitch CrowdFunding™ Conference offer a unique opportunity for selected entrepreneurs to present their products or services to conference attendees in a 15-minute pitch. Entrepreneurs will have the spotlight during a five-minute presentation, followed by a 10-minute Q&A session.

Participating entrepreneurs gain additional exposure for their start up or emerging businesses and get instant feedback from fellow entrepreneurs and business experts. Also, the winner of the Pitch Sessions will receive a trophy and be profiled on the eLuminate Entrepreneur Network (http://www.eLuminateNetwork.com). Selection criteria for the Pitch Sessions include the ability to demonstrate key product or service features, scale the project, and define clear project milestones.

Participation in the Pitch Sessions at the eLuminate Pitch CrowdFunding Conference is free to all registered entrepreneurs who are selected to attend. Entrepreneurs must register by the July 13, 2012 deadline at http://eluminatenetwork.com/crowdfunding-conference/pitch-sessions/. Selected Pitch Session entrepreneurs will be notified by email no later than July 16, 2012. The Pitch Sessions during the eLuminate Pitch CrowdFunding Conference will be held at the Hilton New York on July 30-31, 2012 from 9 am – 5 pm.

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Rey Maquiling
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