iContact, Email Marketing From Vocus, Releases The Small and Midsized Business Email Marketing Survey 2013 Report

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The new report details the health of email marketing within the small and midsized business communities.

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Email marketing has been and remains a primary marketing lever for businesses.

iContact (email marketing from Vocus) announced the release of The Small and Midsize Business Email Marketing Survey 2013 Report today. The report conducted by Edge Research details the findings of an independent survey iContact commissioned in the fall.

More than 600 marketing decision makers from a range of organizations with annual revenues ranging between $1 million and $50 million were surveyed. Respondents answered questions on their attitude toward, understanding of and commitment to email marketing.

“Email marketing has been and remains a primary marketing lever for businesses,” said Vice President of Digital and eCommerce Marketing, Geoff Alexander. “Social media and other marketing channels have only increased the effectiveness of email marketing.”

Key findings include:

1. Email’s number one purpose is to share.

92 percent of businesses use email to share information about new products and services.

2. Integrating email with other types of marketing.

64 percent of businesses coordinate email marketing with social media marketing.

3. Still plenty of room for growth.

56 percent of businesses plan to increase their use of email marketing in 2013.

4. Email marketing helps businesses.

91 percent of businesses said email marketing was either helpful or very helpful to their organization.

To read more of the results of The Small and Midsize Business Email Marketing Survey 2013 Report: http://www.icontact.com/email-marketing-survey-2013

About Vocus

Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

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The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates

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Laura Spaventa
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