adds another satisfied client to roster of email marketing success stories

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SendNow, the email service providing (ESP) division of Australia-based The Digital Group, helps boost the deliverability and efficiency of email campaigns for scrapbooking and cardmaking company Visit now to find out about SendNow’s email marketing capabilities.

SendNow is delivering its clients greater email campaign ROIs.

"I can certainly recommend SendNow for anyone looking for an efficient, cost effective bulk mail out solution”. - Kaszazz Managing Director Peter Stock, an Australia-based business in the globally popular area of scrapbooking and cardmaking, has seen an increase of 15 percent deliverability from its email campaigns since switching to

SendNow is the email marketing arm of The Digital Group (TDG), one of Australia’s most innovative digital solutions companies.

In an Australian first, TDG has deployed its bulk email marketing service on the Amazon SES platform. With Amazon having one of the best email reputations in the world, clients of SendNow are benefitting from significantly better campaign delivery rates and thus ROIs.

“After battling with black lists and bounce backs for countless hours, SendNow solved our bulk mail out problems in an instant,” Kaszazz Managing Director Peter Stock said. “The Digital Group provided exceptional service and training and had us up and running within a couple of days. The system includes extensive reporting which allows us to see the success of our email campaigns at a glance. I can certainly recommend SendNow for anyone looking for an efficient, cost effective bulk mail out solution”.

“We are constantly running home based demonstrations and workshops, and our products are changing and being added to on a very frequent basis”, Stock added. “Our ability to communicate with our members via a high quality, easy to use email platform is absolutely essential to our success and continued growth.”

TDG Managing Director Ashley Farrugia noted, “Kaszazz is typical of clients that have switched to SendNow. We’re seeing higher delivery rates across SendNow and the speed of spending e-mails is just unbelievable. Clients are seeing increased delivery rates of between 10-30 percent. The impact on the ROI of these email campaigns from such higher open rates is very obvious to our clients.”

Farrugia furthered, “SendNow is an industry veteran. We’ve been doing this for 14 years now and in all those years, our sole objective has been to develop, redefine and maximize the impact and success of e-mail marketing.”

“While SendNow offers all the regular features expected from an ESP, we are finding that clients are not only enjoying the benefits of higher delivery rates, but also the fact that we offer local support,” he concluded.

Melbourne-headquartered The Digital Group (TDG) offers a unique “one-stop” online facilitation business. It helps businesses and organizations in all aspects of their online business and growth strategy.
TDG’s expertise in the online area stems partially from its own experiences in launching, growing and operating the following websites:

DealMonkey – Australia’s largest aggregation site of daily deals
DealFREE – Australia’s only daily deal site requiring no upfront financial commitment
PETBox – Australia’s only vertical aggregating product specials in the pet vertical
All the Catalogues – An aggregation site of all retail-based catalogues published in Australia
Doggish - Australia’s number one ranked classified site for the sale/purchase of dogs
Horsez – A leading Australian site for the sale/purchase of horses

“For every problem a client may encounter, or every strategy they may wish to pursue, we have a bank of knowledge and expertise compiled from the hardest teacher of all—first-hand experience,” Farrugia said.

The digital solutions firm sets itself further apart in the Australian digital space by also offering cloud hosting solutions via Everest Hosting. It also has one of the largest digital marketing teams in Australia. The group manages nearly two million non-incentivized email addresses and offers some powerful solutions across EDMs, co-registrations, lead generation, member acquisition, post-sale web traffic, SEO and SEA.

For more information about TDG, visit

To get started on SendNow, log on to

For scrapbooking and cardmaking needs, visit

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Ashley Farrugia
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