London (PRWEB UK) 14 March 2013
ProFundCom, the email marketing for finance and consultancy firm, is delighted to announce the details of its upcoming webinar: Driving attendance through precision event marketing.
The webinar is part of a series run by ProFundCom which is examining financial services marketing across the spectrum - from planning to evaluation across a host of media. The webinars are designed to help those in the hedge fund and asset management space compete in a highly competitive environment.
The latest of these, which will feature expert speakers on events management, looks at the powerful medium of personal networks and how these can be created through an events schedule.
Recent research shows that time-poor investors - and especially young, digital entrepreneurs - value events because of the potential to develop networks and share knowledge about fields of interest, including everything from business and investing to family and philanthropy. In a world where wealthy individuals are bombarded with marketing messages, it's essential to stand out by offering real value in your marketing to prospects.
This webinar will demonstrate how a financial services firm can leverage not only its own talent, but also its prospects and clients, to create and host successful events - and in this way create a stronger network to tap into.
The first speaker
Richard John, managing director of RJA (GB), will discuss:
- How the type of event affects who you attract
- Engaging dormant prospects
- Squeezing more ROI from your database
- Getting your message across: drawing the right crowd
- Following up effectively and evaluating
Richard has been recognised for his pioneering approach within the business community with a number of academic accolades and is a long-time course director at the prestigious Chartered Institute of Marketing, where he lectures on event strategy in marketing.
JOIN on 26th March by clicking here.
ProFundCom is a leading email consultancy designed specifically to support sales and marketing to the financial community. Headquartered in London, the firm works with brokers, hedge funds, large fund managers, wealth management boutiques and asset managers. ProFundCom was founded in 2005 by Paul Das. http://www.profundcom.net