Mark Kovscek Joins Converseon as Senior Vice President of Enterprise Analytics

Share Article

Responsibilities Include Integrating Advanced Social Intelligence with Other Key Data to Create a New Breed of Enterprise Analytics and Insight Solutions

Converseon Logo

I'm excited to join an organization that is clearly at the forefront of integrating social intelligence into unified analytics solutions and creating organizational frameworks so that this intelligence can thrive

Converseon, the award winning full service social media consultancy, today announced that Mark Kovscek, an 18-year analytic veteran with experience ranging from Price Waterhouse to VivaKi's Nerve Center, has joined Converseon as SVP of Enterprise Analytics, a new position. In this role, Mark will lead Converseon's Enterprise Analytics to create enterprise value through consumer and brand insights engineered from the integration of Converseon's leading social media intelligence solutions (Conversation Miner™) with other critical business data.

"Mark's understanding of complex business challenges coupled with his ability to fuse together social data and more traditional data will help us provide a range of new, breakthrough solutions to our clients, and further enhance our industry leadership," said Rob Key, CEO of Converseon. "The next generation of social intelligence will not live in a silo. The integration of social intelligence with other critically important data is essential to not only better understand the impact of social media on organizations, but also to provide the robust intelligence organizations require to meet business objectives in a real time, socially-driven environment. Mark brings unparalleled experience designing and implementing innovative analytic solutions for large brands operating in complex business environments. We're very pleased to have him join our leadership."

At Publicis Groupe, Mark held a number of leadership positions in analytics and technology. Recently, at Starcom MediaVest Group, he was responsible for building the next generation of analytic solutions to enable communications planning and media buying solutions on a global scale for P&G. Prior to that, he was at VivaKi Nerve Center developing innovative products and solutions to create digital advantage for Publicis Groupe's media agencies. This included the practice, product and business development for VivaKi's innovative analytic platform.

"I'm excited to join an organization that is clearly at the forefront of integrating social intelligence into unified analytics solutions and creating organizational frameworks so that this intelligence can thrive," said Kovscek. "While the social monitoring industry is capable of providing basic monitoring services, very few create truly breakthrough integrated social intelligence solutions that cut across the enterprise. Converseon's combination of industry leading technology and business transformation experience provides the ideal platform to develop the next generation of analytic solutions that are truly enterprise focused."    

About Conversation Miner™
Combining the best of automated and human analysis, Converseon's Conversation Miner™ suite of social listening solutions is utilized by a wide range of leading brands to help map, monitor and understand the vast social media conversation. These listening solutions are designed to be customized to meet specific enterprise environments to provide a central, robust and highly configurable "listening platform" across multiple languages, regions and organizational use cases to help create "listening organizations."

Converseon was recently recognized as a "leader" in a recent independent report by Forrester Research: "The Forrester Wave™: Listening Platforms, Q3 2010,"Forrester Research, Inc., July 12, 2010. Converseon is a Twitter Firehose partner.

About Converseon
Founded in 2001, Converseon is a leading independent full service social consultancy that provides the technologies, organizational consulting and services required to help brands harness the power of social media to meet business objectives.    Among its many recognitions is 2009 SAMMY Award for Best Social Media Agency. Headquartered in New York, Converseon's team extends to Detroit, San Francisco, London, Switzerland, Copenhagen and Australia. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at, or at

Contact: David Parmet
(917) 546-8252

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Parmet
Visit website