Ethoca de Facto Standard as William Hill Joins Fraud-fighting Community

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Betting giant enlists in growing ranks of companies using Ethoca's collaborative fraud management service in united fight against fraud.

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Our e-commerce and fraud management system is already one of the best - and it just got better

Ethoca, the leader in collaborative fraud management, announced today that William Hill Plc, one of the world's leading betting and gaming companies, is the latest major company to join in a collaborative effort to fight fraud.

Founded in 1934, William Hill is a market leader in all major betting channels in the UK with an established international presence through its online business.

"Our e-commerce and fraud management system is already one of the best - and it just got better," said Steven Reid, Group Director, Interactive Businesses, William Hill. "By using Ethoca's service we can securely and effectively co-operate with other companies to beat fraud. Collaborating with other companies to fight fraud is right for our business and our customers."

Today's announcement significantly increases the global momentum for collaborative fraud management. Ethoca recently added betting and gaming companies bwin, 888 and Stan James to its community and expects other significant announcements in the months ahead. From online retail to electronic payments to online charities to gaming, global leaders see Ethoca's collaborative fraud management service as a way to inform their decisions and enhance their profitability on thousands of transactions every day. Ethoca is the only service that allows companies to benefit from the fraud experiences of other companies - accepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and non-payment.

"With 30% of the top betting and gaming companies as Ethoca members, the movement towards collaborative fraud management in that industry is now in full force," said Andre Edelbrock, Ethoca President and CEO. "William Hill benefits from the shared experiences of the fraud fighting community and community members gain from the experiences of William Hill. Everybody wins."

About Ethoca Limited (http://www.ethoca.com)
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment - business by internet, phone, fax or mail - to make informed decisions about their customer transactions by sharing fraud experience data in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit http://www.ethoca.com.

About William Hill (http://www.williamhillplc.co.uk)
Headquartered in London, William Hill are one of the world's leading betting companies and specialize in offering legal off-track wagering. William Hill was admitted to the Official List of the UK Listing Authority and to trading on the London Stock Exchange on 20th June 2002.

Founded in 1934, William Hill is one of the best-known names in the UK betting industry. It is one of the leading providers of fixed odds bookmaking services, offering odds and taking bets on a wide range of sporting and other events, as well as offering B2 & B3 Gaming Machines in licensed betting offices and operating online Sportsbook, casino, bingo and poker sites, a telebetting service and greyhound stadia. It is a market leader in all major betting channels in the UK with an established international presence through its online business. For more information about William Hill visit http://www.williamhillplc.co.uk.

Ethoca(TM) is a registered trademark of Ethoca Limited.

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