EyeCare America Launches New Website, eyecareamerica.org

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National Non-profit Provides Trusted Internet Source for Reliable Eye Health Information.

Interested in learning more about eye related health conditions such as glaucoma or macular degeneration? Need to locate an eye doctor in your area? Want to know if you qualify for a no-cost eye exam? If you're looking for accurate and up-to-date eye care information your search may be just a click away.

EyeCare America, a national non-profit organization that works to preserve eye sight by raising awareness about eye disease and providing access to medical eye care at no cost to the patient, has launched a new public service website that is home to the most trusted eye health information on the internet.

The new website is part of EyeCare America's educational mission to empower consumers with reliable educational information: Visitors can log on and…
•Learn About an Eye Problem
Access dozens of eye topics reviewed by ophthalmologists (Eye M.D.) such as information on risk factors, treatments options and even a tour of the anatomy of the eye.
•Protect Your Sight
Many of the leading causes of blindness are preventable. Learn the best way to preserve your eyesight.
•Get Access to No-Cost Care
For more than 20 years, EyeCare America has worked to prevent avoidable blindness by providing free eye health educational materials and access to medical care at no cost to patients. Find out if you qualify.

According to a 2005 study by Neilson/Net Ratings, a global leader in media and market research, the internet is considered the most trusted source for health information after physicians. As the number of Americans seeking health care information on the Internet grows, EyeCare America plans to match that trend by providing visitors to the eyecareamerica.org website centralized information written in language that is clear and easy for them to understand. Visitors can even share important health topics with family and friends through a convenient email forward function.

Other easy to use functions include online tools such as a vision simulator, which allows users to see how vision would be affected from common eye diseases such as cataracts and glaucoma. Informative videos, created by the American Academy of Ophthalmology, are an added feature on the site and will provide consumers with a complete interactive experience.

The site was designed keeping in mind those who suffer from low-vision. Visitors to the website can increase the type size up to three sizes; contrast the content into both light on dark or dark on light and finally, the layout of the web pages can be changed to single -column viewing to accommodate low-vision reading aids.

Founded in 1985, EyeCare America is a public service program of the Foundation of the American Academy of Ophthalmology. Their mission is to reduce avoidable blindness and severe visual impairment by raising awareness about eye disease and care, providing free eye health educational materials and facilitating access to medical eye care. Since its inception, the program has helped more than 860,000 people. To learn more about EyeCare America and get the eye health information you need visit http://www.eyecareamerica.org.

Note to editors/producers: B-roll, high-res images and interviews with EyeCare America spokespeople available upon request.


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Allison Neves

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