Fantasy Football Players Caught Advantage of Associative Analysis during 2008 Season

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Powered by QlikView, offers users a competitive edge.

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Just as fantasy football players can make better game decisions based on a single visit to, QlikView's business users are gaining added visibility immediately in order to make the right decisions on how to shore up cash flow, make targeted cost cuts or seize competitive and market opportunities.

As the fantasy football season comes to a close this weekend, avid fantasy players are hoping that the last 15 weeks of drafting, building and fine-tuning their fantasy teams ends in a league championship. Instead of spending hours gathering, organizing and analyzing player data to run their teams, users of, powered by QlikView, spent the 2008 season making better decisions and gaining a competitive edge based on easy-to-use, innovative football analysis.

Key Facts

  • offers fantasy football players QlikView associative analysis for a competitive advantage
  • Over 2,000 registered users and one million blog views since August launch
  • The same fast, powerful and interactive analysis is used by over 10,000 QlikView customers as they prepare their 2009 business "playbooks"

Launched this past August,, provides interactive football data for enthusiastic sports fans and fantasy players through QlikView point-and-click visualization tools and a comprehensive database of every pass, run, catch, kick and punt in the NFL since 2004. The site leverages QlikView advanced data analysis technology to make football data analysis easy, convenient, fun, flexible and more productive. Over 2,000 registered users are analyzing football data the way their minds work -- forward, backward and sideways. As their questions change, so do results -- in real time. Unlike static fantasy football data sites, offers QlikView analysis, ultimately enabling users to manipulate personalized, interactive, graphical charts that make comparisons between players easier to understand and more accessible.

"At, the power of QlikView self-driven analysis with easy-to-use visualization tools enables fantasy football fans to make more educated decisions about which players to draft, how certain coaches are likely to perform, and which players to start/sit each week." said Kevin Goodfellow, Founder of Sports Data Hub.

"The Sports Data Hub products are among the most innovative and valuable fantasy football research and analysis tools for fantasy players to come on the market in the last 10 years," said Clay Walker, Executive Vice President & GM of Fantasy Sports Ventures.

As a business leader, if you are developing a playbook for the 2009 season, the very same point-and-click analysis technology that powers can empower your organization's business users to make better decisions faster -- and immediately impact your bottom line. Over 10,000 customers around the world are strengthening their competitive position by using QlikView for fast, powerful and visual business analysis without the limitations, cost or complexity of traditional Business Intelligence (BI) tools. QlikView simplifies analysis for everyone -- whether you are contemplating a fantasy football player trade, brainstorming how to decrease inventory costs or aspiring to increase profit margins. While conventional BI applications depend on specialized expertise within IT departments, QlikView puts analysis in the hands of everyone on the team, enabling them to answer questions on the fly, and giving them the detail they need to transaction-level data in a few clicks.

" is a great example of the fast time-to-value that QlikView can bring to all users," said Bob Langer, president of QlikTech Americas. "Just as fantasy football players can make better game decisions based on a single visit to, QlikView's business users are gaining added visibility immediately in order to make the right decisions on how to shore up cash flow, make targeted cost cuts or seize competitive and market opportunities."

About Sports Data Hub
"Sports Data Hub ( is a cutting edge Data / Web technology company based in Denver. Founded in 2008 by Kevin Goodfellow, Sports Data Hub provides interactive sports data technology for consumers and professional organizations. The point-and-click visualization tools and comprehensive database provide users with a single, easy to use, site for a more productive sports data analysis experience. In addition to their interactive sports data website, Sports Data Hub also builds hosted solutions and provides sports data consulting."

About QlikTech
QlikTech's flagship product, QlikView, simplifies analysis for everyone. QlikView works the way your mind works - making associations by connecting data from many sources in a few clicks. This patented in-memory association technology brings fast results and better decision making to a wide range of customers and industries. QlikView is intuitive to learn, simple to modify and can be deployed in less than a week.

Named the world's fastest-growing Business Intelligence software vendor by IDC, QlikTech has over 10,140 customers in 92 countries and more than 500 partners worldwide. QlikTech was founded in Lund, Sweden and is headquartered in Radnor, PA (USA) with direct operations throughout Europe and the Americas. QlikTech offers a fully functional, free trial of QlikView and a 30-day money-back guarantee. For more information, please visit or subscribe to the QlikView XML RSS Feed.

QlikTech and QlikView are trademarks or registered trademarks of QlikTech International AB. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.

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Estera Hayes
Full Circle Communications
+1 610 517 6404
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Matt Duncan
Sports Data Hub
303-648-4036, x901
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