Global Market for Feminine Hygiene Products to Reach US$15.2 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the Feminine Hygiene Products market. The global market for Feminine Hygiene Products represents one of the rapidly growing segments in the FMCG category and is projected to reach US$15.2 billion by 2017. The growth is mainly fueled by intense competition, product innovations and rising health and hygiene awareness among women. In addition, growing affinity for physically active lifestyles, higher disposable incomes and technological advancements is expected to open up a plethora of opportunities for the market in the long run.

Feminine Hygiene Products: A Global Strategic Business Report

Follow us on LinkedIn – The market for feminine hygiene products has undergone an extremely beneficial epic transformation over the years. Several new trends in feminine care are beginning to take shape, promising manifold opportunities for the future. The industry over the past decade or two witnessed dramatic improvements in the standard of living, as well as heightened media and public attention to women’s health. Full-fledged advertising, commercialization and marketing of feminine hygiene products, is a fairly recent trend in the industry. Traditional segments including the external care segment, which was hitherto bogged down by widespread myths and poor consumer attitudes, are making a comeback for the better. The landscape is now fraught with intense competition, cutting edge innovation and the toughest challenge encountered by manufacturers is that of keeping pace with their customers' ever-changing lifestyles, attitudes, and ideas. The steadily growing population, rise in the number of working women and subsequent increased demand for convenient disposable items, maintenance of health, and hygiene standards and rising awareness among women in rural areas stand out as strong market fundamentals that will help nail down growth patterns across the world.

A noteworthy trend is the rising emphasis and focus on teenagers. Given the growing number of aging brand loyal baby boomers entering menopause, manufacturers in the industry are now squarely targeting the younger generation. The intimate hygiene category comprising of internal cleansing products will very likely be bogged down by increased consumer concerns and wide-reaching publicity over health risks and dangers involved in the use of internal cleansing products/practices. The future lies in successfully mapping the next wave of cultural and societal development, to effectively harness the industry’s manifold possibilities.

Capitalizing on the changing business environment, leading players in the industry have begun to flood the market with a plethora of new innovations. Designed to appeal to modern women and their changing lifestyles, manufacturers are positioning their products as being convenient, gentle, safe and effective. Products with diverse formulations and flavors proffer the promise of several curative and specific hygiene benefits. The market is flooded with products claiming comfortable and varied designs, super absorbability and other features as their forte. The feminine care market is experiencing a transition from cost-focused hygiene products towards convenient products, which offer extended functionality. Quality and performance are the two leading criteria modern woman look for in a premium product offering value added protection. Women, the world over, are patronizing organic, biodegradable and eco-friendly products that are safer not just on the skin, but also to the environment.

The manufacturers in the female hygiene products market remained more or less unfazed by the recent spate of surging raw material costs. On the other hand, tissue and other hygiene product manufacturers were largely impacted by inflation in raw material prices. Competitive prices of private label products posed a continuous threat to manufacturers and subsequently industry participants were compelled to bear the brunt of price rise in order to maintain their consumer base. However, with the hike in fuel prices, it would not be entirely possible for manufacturers to fully absorb rising costs without ultimately passing it on the consumers. In such an uncertain market scenario, players are focused on the relatively affordable private label versions that would help them during the crisis.

Europe, with significant shifts in population demographics over the last decade stands tall as the single largest regional market, as stated by the new market research report on feminine hygiene products. Despite a decline in female population both in terms of absolute numbers and percentage, particularly in Western Europe, opportunities for the feminine hygiene sector continue to abound. This is primarily on account of ready availability of hygiene products and lower penetration in Eastern European markets. In terms of future growth potential, Asia is emerging as the clear leader, with improved standard of living in South East Asia and China being a major contributor of growth. The region is forecast to expand at the strongest CAGR of 4.5% through 2017. Product-wise, the panty liners market garners a major share of the overall market and displays robust potential, growing at a CAGR of 5.3% over the years.

The global feminine hygiene market is highly consolidated with major players enjoying sizeable market shares. Industry bigwigs such as Procter & Gamble, Kimberly-Clark and Johnson & Johnson dominate the international market. Other noteworthy players include SCA Hygiene Products, Uni-Charm Corporation, Lil-lets Group Limited, Playtex Products Inc., and Kao Corporation among others.

The research report titled “Feminine Hygiene Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections for the years 2009 through 2017 in value (US$) terms by the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Key product segments analyzed include Sanitary Pads/Towels, Tampons, Panty Liners and Other Feminine Hygiene Products. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
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