FetchDog.com Announces $4 Million Financing to Power Market Development and Expand Executive Team

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Company Names Claude P. Sheer, Ziff-Davis, Beliefnet.com and MenuPages.com Media Veteran, CEO

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He will join the Fetch team with the goal of rapidly scaling an internet site that combines commerce, content and community - to become the world's leading direct marketing destination for pet products and services.

FetchDog.com, a leading online destination for dog owners to shop, learn and socialize, announced today that it has closed a $4 million round of funding led by Borealis Capital Partners and Harbor Light Capital Partners. In addition to its internet site, FetchDog publishes a popular catalog for dog supplies, a $35+ billion market in the United States. "With this funding, Fetchdog.com will continue to dramatically expand the scope of its product and service offerings," said David E. Shaw founder and chairman of the company, and founding CEO of IDEXX Laboratories and Ikaria Holdings. "FetchDog.com's unique combination of high quality merchandise, internet and catalog shopping, social networking, extensive online information and media resources has made it a favorite place for passionate dog owners. And there are more than 40 million dog owning households in the U.S. The enthusiastic response of our customers and partners has been very gratifying to the team, and demonstrates the power of our technologies and other capabilities." Glenn Close, another founder and blogger on the site, adds "People's love of dogs is highly motivational to everyone at FetchDog, and we take great pleasure in knowing that FetchDog impacts people's lives in a very meaningful way. It's also important to us that our work, including charitable shops, benefits dog rescue and adoption shelters and other non-profit organizations including those dealing with the training of service dogs."

The company plans to use the funding to improve its infrastructure, develop new content, entertainment and philanthropic initiatives as well as to expand its executive team starting with life-long pet owner, and internationally recognized media executive, Claude P. Sheer. "Claude has successfully grown a wide range of content businesses in the course of his career, from NYSE traded technology content company Ziff-Davis to internet start up Menupages.com, which was recently sold to New York Media" noted Shaw. "He will join the Fetch team with the goal of rapidly scaling an internet site that combines commerce, content and community - to become the world's leading direct marketing destination for pet products and services." "FetchDog.com has attracted an extraordinary group of highly successful entrepreneurs and executives. I am thrilled to join founder and President Gretchen Kruysman and the rest of the team in the work of building a world class commercial success with a well developed sense of community service" said Sheer.

About FetchDog.com
FetchDog is a Portland, Maine based catalog, e-commerce, media and information company dedicated to serving the comprehensive needs of passionate dog owners. The company has previously been financed primarily by Black Point Group LP, David E. Shaw, Glenn Close, William T. End, Benjamin Shaw and a number of individual investors with relevant experience in e-commerce, media and direct marketing businesses. The company is widely known for its exceptionally broad and high quality dog supplies , its state-of-the-art e-commerce platform and catalog, its extensive on-line resources and blogs, and its charitable activities with shelters and other non-profit organizations. For more information please visit http://www.fetchdog.com.

About Black Point Group
Black Point Group LP is a private equity partnership created by David Shaw and family with investments in public and private growth companies. Recent private investments include Ikaria, Ironwood and FetchDog. The firm has offices in New York City and Portland, Maine. For more information on Black Point Group, please visit http://www.blackpointgroup.com.

About Borealis Capital Partners
Borealis Ventures is an early-stage venture capital firm that partners with founders to build compelling companies from the earliest stages. The firm is based in Northern New England, with portfolio companies in internet and mobile, application software and business productivity, healthcare and other sectors. For more information please visit http://www.borealisventures.com.

About Harbor Light Capital Partners
Harbor Light Capital Partners is a private investment firm investing in early and growth stage companies located in the Northeast. The firm focuses on the technology, healthcare, energy and manufacturing sectors and makes equity investments in the $1M to $5M range. Harbor Light Capital Partners provides the commitment, capital, and collaboration to build successful and sustainable businesses that are leaders in their industry. For more information, please visit http://www.hlcp.com.

Contact Information:
Ben Shaw, 207-347-2200,

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