Fine Coffee Club Announce 17% Price Cut - Largest Nespresso* Alternative Is Now The Best Value

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Fine Coffee Club

Apr 15, 2014, 09:15 ET

Edinburgh, UK (PRWEB UK) 15 April 2014 -- Andrew Veitch, founder and Chief Barista said, “Normally when a company writes saying there is a price change it is bad news. But we are delighted to be announcing a 17% price cut across our whole range making us 34% cheaper than the leading brand (19p verses 29p).”

“Thanks to the loyalty of our customers we have grown very rapidly, winning an e-commerce award along the way and praise from the Minister for Enterprise. As the business gets larger we are making a lot of cost savings as we purchase in bulk and gain other economies of scale. I am delighted to announce that we are passing these savings on to our customers with this price cut.”

Andrew Veitch refuses to rule out further price cuts. “We are constantly looking for new ways of offering better value for our customers and hope to be in a position to offer even better value as we grow bigger.”

The cost savings do not come at the expense of the coffee. Fine Coffee Club is the only provider of Nespresso* compatible capsules to use only 100% Arabica beans rather than the cheaper Robusta bean frequently used to reduce the cost. The proof is in the taste, an independent taste test conducted by Scott Porter Research found customers loved the coffee just as much as the originals.

ENDS

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"Nespresso" is the registered trademark of Société des Produits Nestlé SA. Fine Coffee Club has no connection with Nestlé.

Timeline

2012
Nov Website launched and first sales

2013
Mar Launch in Republic of Ireland Apr Move to new premises
May 1,000,000th capsule sold
Nov Launch in France
Rwandan coffee launched in partnership with the Clinton and Hunter Foundations

2014
Jan Launch in Australia and New Zealand
Feb 1,000,000th capsule exported outside the UK
Television advert completed (30”)
Win Scottish E-Commerce Award for International E-Commerce Launch Canadian website
Mar 5,000,000th capsule sold
Apr Cut price to be the best value Nespresso alternative

TV Advert
The TV advert is available at:
http://youtu.be/zb0h5QndxfU

In place of a Hollywood celebrity Fine Coffee Club cast an anteater!

Andrew Veitch, Fine Coffee Club, http://finecoffeeclub.co.uk/, +44 8082244422, [email protected]