FireEar, Leader in Home Safety Monitoring Systems, Appoints Larry Sikon, Business Leader in Information Technology, to Board of Advisors

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Larry Sikon, Managing Director at Laurence Sikon & Associates, joins FireEar Board of Advisors as a technology and finance expert to support FireEar’s objective to deliver innovative, affordable fire, temperature and power alerts to meet the needs of the growing home security market.

Larry Sikon's years of successfully building and managing leading information technology systems and teams will be a great resource for FireEar

FireEar Corporation, a leader in affordable home safety monitoring systems for fire, power and temperature, announced today the appointment of Larry Sikon, Managing Director at Laurence Sikon & Associates, to FireEar’s Board of Advisors. Larry brings more than 20 years of executive level management experience in financial services and information technology to contribute to FireEar’s strategic initiatives.

“Larry Sikon’s years of successfully building and managing leading information technology systems and teams will be a great resource for FireEar,” said Mark Goodfriend, FireEar CEO. “He is known for his success in leading large, business-transforming projects while managing hundreds of employees internationally. Larry’s hands-on management style coupled with his expertise in information technology and financial services will contribute to FireEar’s success as we expand our offerings and grow our market share.”

“I look forward to the opportunity to contribute my technology and business savvy to increase FireEar’s market share and profitability,” said Larry Sikon. “Installing a FireEar alert system can save lives and help home owners protect their property from fire and freeze damage, The FireEar home monitoring system is one of the most affordable on the market and my ability to deliver first-rate products while driving down technology-related costs will aid FireEar in getting the best products to the consumer at the best price.”

The FireEar FE-1100 monitor, recently named International CES Innovations 2010 Design and Engineering Awards Honoree, is a simple home monitoring device that works with the FireEar notification service to monitor the home for fire, power outages, indoor freezing and other abnormal temperatures. The temperature alerts can help lower the homeowner’s energy bill and prevent pipe freezes. Fire detection alerts are activated by listening to the existing smoke detector installed in the home. Homeowners are notified of alerts by phone, text message and email, with additional professional monitoring available for fire that contacts FireEar agents and the fire department.

Prior to founding Laurence Sikon & Associates, an information technology consulting and services group, where he is the executive manager, Larry was chief information officer at Thomas Weisel Partners, a San Francisco investment bank. At Tomas Weisel he reduced annual IT expense from $50 million to $25 million while directing IT expansion from a 4-office private U.S. company to a 15-city, Sarbanes-Oxley compliant public company conducting business in five countries.

At Banc of America Securities, an investment banking subsidiary of Bank of America, Larry was the chief technology officer and managed the engineering and support of all core technologies. As a vice president at Merrill Lynch and Co., he played a senior management role in the development of Merrill’s next generation branch office system (Trusted Global Advisor - TGA) in support of 20,000 financial consultants located in 600 offices throughout the U.S.

Larry also has held significant information technology executive positions as the interim chief technology officer for LPL Financial, a senior vice president at Union Bank, a vice president and director of MIS for Chase's Institutional Banking Group with The Chase Manhattan Bank, the chief information officer with DHL Worldwide Express and the chief operating officer for Senterprise, Inc.

He was awarded a BS in mathematics at Carnegie Mellon University, and received his MBA in finance from Fordham University.

ABOUT FIREEAR
FireEar Corporation is recognized as a leader in home safety monitoring solutions for residences. Founded in 2007 with headquarters in Mountain View, California, FireEar's mission is to develop products for consumers delivering advanced fire, indoor freeze, power and temperature safety alerts through its flagship product, the award-winning FE-1100 monitor and alert system. FireEar's central monitoring station is an industry leader in response time. FireEar's partner program includes leading associations such as the Insurance Brokers and Agents of the West (IBA West) and is endorsed by the president of the San Francisco Fire Commission. More information can be found at http://www.FireEar.com.

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Gloria Reiss
Reiss Communications
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