Fitness and coaching pros MUST know how to work with the media if they want to make it to the top of the industry. No exceptions!
Rancho Santa Margarita, CA (PRWEB) February 05, 2012
Media exposure for a fitness business can enhance reputation, increase business and provide free advertising for personal trainers and fitness business owners. According to fitness business expert John Spencer Ellis, the key is gaining exposure first and then using that opportunity to focus on the positive in the fitness industry.
In a new online interview, John Spencer Ellis, the founder of John Spencer Ellis Enterprises, a fitness and personal development solutions company, talks with fitness media interview expert Erik Rokeach about how to make the most of every media and interview opportunity for those in the fitness and personal training business.
In the free online video, Ellis and Rokeach talk about ways to get more media opportunities that can be used to grow a fitness business and brand as well as things to avoid in interviews. The duo also encourages personal trainers, coaches and other fitness pros to be willing to take chances and to not be so afraid of failure.
“Gaining media exposure for your coaching, fitness, personal training or wellness business is a great opportunity, but you must do it right!” said Ellis. “We get a lot of requests about successful media outreach in the fitness industry, so Erik and I wanted to put together this how-to guide to getting media interviews and then successfully growing your business with them.”
In particular, Rokeach and Ellis discuss the necessity of having a unique hook or angle for the media interview, the importance of cadence and tone for TV or Internet interviews, authenticity and energy, making a few key points, strategic pauses, modeling, pacing and timing, and much more.
“Everybody’s got something to share or to teach,” Rokeach added, while also encouraging a focus on connection and modeling the person who’s interviewing to build overall rapport.
About John Spencer Ellis Enterprises and Effective Fitness Media Interviews
John Spencer Ellis Enterprises is a solutions provider for fitness and coaching professionals around the world, providing education, turn-key business programs, coaching and resources for new and advanced fitness and coaching professionals. For more information about John Spencer Ellis Enterprises or to watch the video on effective media interviews for fitness businesses, please visit http://johnspencerellis.com/how-to-do-a-media-interview-for-your-fitness-or-coaching-business/.
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