Understanding consumer desires and vacation habits is a vital process in satisfying customer demands,...We believe that this information can greatly improve the understanding of vacation lodging dynamics in a challenging economic environment.
Miami, Fla. (Vocus) January 27, 2010
Rentalo.com, the leading online vacation rentals, hotels and bed and breakfasts marketplace has revealed a recent marketing study that outlines the behavior and consumer habits of vacation rental and lodging seekers around the world. The website has decided to publish the findings on Central Florida vacation rentals traveler analysis in an effort to educate the travel industry and its participants by allowing them to gain insight on consumer demand. The study findings shown below were performed on the website’s database of 42,811 opted in travelers who visited Orlando, Kissimmee, and Davenport during July of 2008 and January of 2010.
Central Florida Destination: Orlando
Stats on Orlando reveal that 47.48% of the trip planners that requested Orlando vacation rentals, were also open to stay in a bed and breakfast or a hotel. 40.20% also wanted to receive offers from nearby destinations like Davenport, Winter Park, Maitland, Altamonte Springs, Lake Buena Vista, Apopka, Longwood, Oviedo, Kissimmee and Lake Mary.
In Orlando, most travelers look for family accommodations as 48.29% of the inquiries requested lodgings with children. Romantic getaways for parties of two accounted for 28.27% of the inquiries, while big groups of more than 4 people were 21.21% of the inquiries.
55.71% of the inquiries were sent 3 months or more prior to the travel date, 9.10% were sent 1 to 2 months prior to the travel date, and 35.14% were last minutes inquiries sent only one month prior to the travel date.
Central Florida Destination: Kissimmee
The study on Kissimmee reveals that 47.93 % of the travelers looking for Kissimmee Vacation Rentals also like to compare offers from hotels and bed and breakfasts. 31.54% also inquired on nearby destinations like Lake Buena Vista, Haines City, Orlando and Davenport.
28.21 % plan their vacation one month in advance, 51.69% 3 or more months in advance and 18.18% 1 or 2 months prior to arrival date.
According to this study, Kissimmee can be considered a family vacation destination since 57.17% of the inquiries were from families with children. 11.93% from couples looking for romantic getaways and 35.07% are from people planning family reunions and larger groups with 4 or more adults and children.
47.17% are from families planning family vacations with children, 11.13 % are from couples looking for romantic getaways and 41.40% are from people planning family reunions and larger groups with 4 or more adults and children.]
Central Florida Destination: Davenport
Stats on Davenport revealed that 42.69% of the travelers who inquired on Davenport vacation rentals showed interest in comparison shopping, by accepting to receive offers from vacation rentals, bed and breakfasts, and hotels.
12.60% were also interested in receiving offers from nearby destinations including Orlando, Winter Park, Maitland, Altamonte Springs, Lake Buena Vista, Longwood, Apoka, Oviedo, Kissimmee and Lake Mary.
48.95% plan their vacation 3 or more months in advance. 20.40% plan their vacation 1-2 months in advanced, and 27.71% plan their vacation within 30 days prior to arrival.
50% are from families planning family vacations with children, 15.99% are from couples looking for romantic getaways and 33.97% are from people planning family reunions and larger groups with 4 or more adults and children.
“Understanding consumer desires and vacation habits is a vital process in satisfying customer demands,” says Gabriel Amorocho, Rentalo.com’s Marketing Manager. “Our objective is not only to benefit internally from these analyses, but also to provide our customers with the most suitable solution to their needs. And, as we do so, also to help industry participants in identifying consumers’ preferences and act on those identified trends. We believe that this information can greatly improve the understanding of vacation lodging dynamics in a challenging economic environment.”
Travel experts, editors, and related businesses interested in more information, similar data pertaining to any other vacation destinations, and/or additional consumer data stats such as budget, amenities, length of stays, peak seasons, and inventory data should contact Rentalo directly.
Rentalo.com is a leading online travel lodging and vacation rentals website. Its inventory of vacation rentals, bed and breakfasts and hotels is accessible through search engines, RSS feeds, affiliate online distribution partners, as well as thousands of journalists and editors through e-mail, press releases and travel publications. Through selected partnerships, Rentalo's inventory is available to an online audience of more than 100 million travelers in the United States and abroad. For more information, go to http://rentalo.com or call (877) 710-5914, 1(305) 558-5577.