Parkland Picks the Perfect Pair for Wayfinding Excellence

Share Article

FocusEGD chosen to design for new replacement hospital

We are excited about giving back to the Parkland community what Parkland has historically given to so many - access to health

FocusEGD of Dallas announces that they have been awarded Environmental Graphic Design services for Parkland's new replacement hospital, currently one of the largest healthcare building projects in the country. In conjunction with Mitchell Associates of Wilmington, Del., FocusEGD will provide a comprehensive wayfinding and sign graphic design system for its new 1.9 million square foot replacement facility plus associated campus environs. FocusEGD’s scope of design services includes wayfinding planning, signage design, architectural brand elements, electronic wayfinding media, print guides and staff training materials.

Acknowledging that wayfinding is universally experiential and that it begins at home, the approach is to build on a "home-to-health" concept that addresses all aspects of the human wayfinding process. It will assist patients, visitors, medical staff and administrators to navigate to, and to assist others in navigating through, the spaces to medical service delivery points, amenities and back to where they parked their car. Working with the comprehensive team of owner representatives, architects, interior designers, landscape designers and others, the goal is to produce a fully integrated intuitive wayfinding system that the greater Parkland community members are comfortably, intuitively accessing.

"We are excited about giving back to the Parkland community what Parkland has historically given to so many - access to health," said Managing Principal of FocusEGD, Chris Bauer. "Improving the healthcare experience is the team's goal. We are here to do our part," added Lou Rosenberg, Principal of Mitchell Associates.

FocusEGD and Mitchell Associates more than satisfies the MWBE requirement with its 51% WBE Participation in this contract. Both companies satisfy local presence requirements of team embedment, and combined, greatly exceed expertise in the environmental graphic design healthcare sector. The team commenced services on September 1, 2010. The project is due to open in 2014.

FocusEGD is a Dallas- based environmental graphic design firm specializing in wayfinding, signage, branding, and donor recognition within the built environment. Our projects span the United States and abroad. We have experience in the healthcare, sports, hospitality, commercial, and government project types. We are Texas WBE and HUB certified. Learn more about FocusEGD at

Mitchell Associates is a multi-disciplined design consulting firm offering expertise in Interior Architectural Design, Space Planning, Environmental Graphic Design and Donor Recognition. The company continually ranks among the Nation's Top 200 Design Firms and has gained a reputation for excellence in creative problem solving with designs that have earned national recognition. Mitchell Associates is located in Wilmington, Delaware. Learn more about Mitchell Associates at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chris Bauer, Managing Principal
214.661.6976 ext. 22
Email >

Lou Rosenberg, Principal
Visit website