FooMojo Announces New Relationships with the ASPCA and Humane Society of the United States to Help Protect Animals In Need

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Users Can Now Make Online Donations to ASPCA or HSUS Directly from FooMojo's Virtual Pet Applications

We thank the FooPets community for its generous support as we continue to protect dogs, cats and other animals from cruelty and suffering.

FooMojo, Inc., creator of the world's most realistic and emotionally engaging virtual pets, today announced new relationships with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and The Humane Society of the United States (HSUS), respectively. Under the terms of the agreements, FooMojo has integrated donation options for both organizations into the online store of its FooPets virtual pet environment, now available on Facebook and the Web site. By enabling its over 1 million active monthly users to make donations to the ASPCA or HSUS directly from FooPets applications, FooMojo is enlisting the FooPets community to help protect animals in need and furthering its commitment to improve the lives of homeless pets. 100% of the net proceeds from donations made through FooPet applications will be directly transferred to the organizations.

"We are extremely excited about our partnership with FooMojo," said Jo Sullivan, senior vice president of development and communications for the ASPCA. "We really appreciate their invention of a fun and creative way for people to learn about proper pet care and share the positive experience of pet ownership. What's more important to us, though, is that through FooPets, we have the opportunity to spread the message of our life-saving work to new audiences every day."

"Millions of dogs and cats are given up to shelters or left to die on the streets in the world today and we are very pleased to work with FooMojo in its effort to help improve this tragic reality," said John Balzar, senior vice president of communications for the HSUS. "We thank the FooPets community for its generous support as we continue to protect dogs, cats and other animals from cruelty and suffering."

FooMojo also made corporate donations to both the ASPCA and HSUS in the amount of $20,000 each. Through its non-profit organization, the FooPets Foundation, FooMojo donates 1% of its stock, 2% of its employees' time and 100% of net donations to charitable causes that help protect animals in need.

"FooPets are a symbol of the emotional bond that develops when people engage in the lives of their pets and personally grow from ensuring their animal's well being," said Dr. Ron Hornbaker, veterinarian, founder and chief executive officer, FooMojo, Inc. "Improving the lives of shelter animals is a core mission of FooMojo. As individuals, we are limited in the number of animals we can personally care for so we felt it was important to involve the FooPet community in our larger efforts and enable our users to join us in supporting organizations that support animals in need. We are honored to work with the ASPCA and The Humane Society of the United States."    

Online donations to the ASPCA or HSUS can now be made in the online store of FooPets applications available on Facebook, MySpace and 100% of net donation proceeds will be transferred to the organizations with no fees for administration. For more details, please visit

About FooMojo, Inc.
FooMojo is the creator of FooPets, the world's most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are "real" in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. Users of all ages can adopt a FooPet on Facebook, MySpace, and the Web site, with more locations coming soon.

Aimed at enriching the lives of real people and animals with engaging, educational game play, FooMojo was founded in 2007 by Dr. Ron Hornbaker, a veterinarian who believes the special bond between people and their pets could be recreated online. FooMojo's creative and development efforts are led by a talented group of web developers, along with artists and animators from the feature film and gaming industries. Most importantly, FooMojo is committed to supporting real pets in need, and through its non-profit FooPets Foundation, works with leading animal-related charities such as the ASPCA and The HSUS.

Located in Redwood City, Calif., FooMojo is backed by notable investors including Softbank Capital, Softbank Corp. Japan, Mike Maples, Jr., Ron Conway and Baseline Ventures For more information visit

Lynne Cox
BlackBelt Strategies for FooMojo, Inc.


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