Nestlé® Purina® PetCare Signs On As Charter Promotional Sponsor of FooMojo's Virtual Pet Environment

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Purina Becomes FooPets Exclusive Virtual Pet Food Brand for U.S. Users

Daily feeding is an important activity in the FooPets application and provides us with an excellent opportunity for teaching users about the nutritional needs of puppies and kittens

FooMojo, Inc., creator of the world's most realistic and emotionally engaging virtual pets, will join Nestlé Purina PetCare and Twentieth Century Fox in cross-promotional marketing programs designed to generate consumer interest in Fox's upcoming motion picture comedy, "Marley & Me," opening in theaters everywhere December 25. Based on the best-selling book by John Grogan, "Marley & Me," starring Owen Wilson and Jennifer Aniston, is the heartwarming and unforgettable story of life, love, family - and the world's "worst" dog. In addition, Purina® Dog Chow® brand dog food will be featured as the exclusive virtual pet food available to U.S. users on all FooPets applications and the Web site.

With over 1 million active monthly users today, FooPets are the world's most realistic and emotionally engaging virtual pets for users of all ages. Nearly lifelike in appearance and behavior, FooPets interact just like real puppies and kittens and help teach adults, teens and kids how to better train and care for their real-world pets. Once adopted, they need daily care and attention and rely on their owners for food, water, playtime and affection. Owners are rewarded with FooPet currency, called FooDollars, for proper pet care that can then be used to purchase food and pet accessories. Owners can also earn additional FooDollars by feeding and playing with other users' FooPets who are hungry, thirsty or need attention.

"Purina and FooMojo are both companies committed to enriching the lives of pets and helping educate owners on their pets' health, nutrition and general well-being," said Chris Padgett, vice president, Nestlé Purina PetCare. "FooMojo offers an entertaining online experience that encourages consumers of all ages to learn more about proper pet care in a fun virtual environment they enjoy. We are pleased to be part of FooPets."

"Daily feeding is an important activity in the FooPets application and provides us with an excellent opportunity for teaching users about the nutritional needs of puppies and kittens," said Dr. Ron Hornbaker, veterinarian, founder and chief executive officer, FooMojo, Inc. "Nestlé Purina PetCare has shown great dedication to making valuable pet food information, training tips and health care facts available for pet owners. We are excited to partner with Purina and help make our users aware of the company's pet food products."

As the exclusive pet food available to U.S. FooPets owners, the Purina brand plays an important and very visible role in the FooPets environment. Because FooPets require daily feeding, owners will depend on the Purina to feed their pets. The puppy food is available for purchase in the FooPets online store and using FooDollars, owners can buy food when they need it.    

FooPets Availability
FooPets are now available on different locations across the Internet. For Facebook and MySpace users, FooPets can be adopted free-of-charge through the FooPets application. FooPets are also available free-of-charge on the newly launched website.

About FooMojo, Inc.
FooMojo is the creator of FooPets, the world's most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are "real" in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. Users of all ages can adopt a FooPet on Facebook, MySpace, and the Web site, with more locations coming soon.

Aimed at enriching the lives of real people and animals with engaging, educational game play, FooMojo was founded in 2007 by Dr. Ron Hornbaker, a veterinarian who believes the special bond between people and their pets can be recreated online. FooMojo's creative and development efforts are led by a talented group of web developers, along with artists and animators from the feature film and gaming industries. Most importantly, FooMojo is committed to supporting real pets in need, and through its non-profit FooPets Foundation, works with leading animal-related charities such as the ASPCA and The HSUS.

Located in Redwood City, Calif., FooMojo is backed by notable investors including Softbank Capital, Softbank Corp. Japan, Mike Maples, Jr., Ron Conway and Baseline Ventures. For more information visit

About Purina
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world's largest food company.

Lynne Cox
BlackBelt Strategies for FooMojo, Inc.


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