Fortiva Focuses Efforts on Channel Sales for On-Demand Email Archiving Solution

Share Article

Fortiva Alliance Network (FAN) Program launched to support resellers.

There are inherent challenges and conflicts when a company maintains both direct and channel sales – with that in mind, we have made the strategic decision to focus our efforts on supporting our channel partners

Fortiva Inc., a leading provider of email archiving solutions, today announced it is shifting its focus to channel sales with the launch of the Fortiva Alliance Network (FAN) program. The new channel program will give resellers, value-added product vendors, and integrators the opportunity to target the growing market for email archiving solutions with Fortiva’s on-demand solution. Components of the program include comprehensive technical, sales, and marketing support as well as access to an online partner portal.

"There are inherent challenges and conflicts when a company maintains both direct and channel sales – with that in mind, we have made the strategic decision to focus our efforts on supporting our channel partners," said Eric Goodwin, CEO, Fortiva. "Over the past month, we have added two significant resellers to our partner list, with Microsoft Managed Solutions and Bell Canada’s Managed Information Solutions. The Fortiva Alliance Network program will provide these and future partners with the support they need to successfully target the growing on-demand market for email archiving, while providing unique opportunities to build annuity-based revenue."

According to a recent report by Osterman Research, the compound annual growth rate for managed email archiving from 2007 – 2010 is estimated at 84.9 percent, compared to just 24.5 percent for on-premise solutions. As the only on-demand solution with support for a complete range of email archiving needs, including email storage management with attachment stubbing, advanced search for legal discovery, and compliance with supervision and retention requirement, Fortiva partners are in a unique position to address this burgeoning market.

The Fortiva Alliance Network will focus on providing a select group of partners with the expertise, tools, and resources necessary to effectively meet their customers' archiving needs with Fortiva's solution. The program offers a range of participation levels structured to meet varying business requirements, with increased support and partner rewards based on partner level/investment.

Benefits of the Partner Alliance Network include:

  • An annually recurring revenue model;
  • The ability to leverage Fortiva resources including training, sales, marketing and customer support, and access to the Fortiva Partner Portal;
  • Joint participation and support for lead generation programs and business development events such as tradeshows and online seminars;
  • Sales force training, quick-start sales support, and technical certification training for technical staff to enable them to perform pre-sales support;
  • Joint business planning with dedicated channel managers.

To learn more about the Fortiva Alliance Network or to apply to become a Fortiva partner, visit

About Fortiva Inc.
Fortiva is the leading provider of on-demand email archiving solutions for Microsoft Exchange providing storage reduction, legal discovery and regulatory compliance. With a global data center presence, Fortiva delivers its enterprise-grade solutions through a strong network of strategic partnerships, including Bell Canada, Mercury Technologies, MessageLabs, and Microsoft Managed Solutions (MMS). Fortiva is a privately-owned company, with investment from Cargill Ventures, Ventures West and McLean Watson Capital. For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Grant
Fortiva Inc.
Email >
Visit website